{"id":487,"date":"2022-02-23T13:47:00","date_gmt":"2022-02-23T13:47:00","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/en\/?p=487"},"modified":"2022-05-18T12:24:15","modified_gmt":"2022-05-18T12:24:15","slug":"improve-crm-strategies-with-nps","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/in-the-loop\/improve-crm-strategies-with-nps\/","title":{"rendered":"How to improve CRM strategies with NPS\u00ae"},"content":{"rendered":"
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The Harvard Business Review published A Look into Microsoft\u2019s Data-Driven Approach to Improving Sales<\/a>, which provided insight into how Microsoft completed a major redesign of its sales operation in mid-2017. The authors (both Microsoft employees) came up with a number of actionable points, one of which caught our eye.<\/em><\/p>\n

The point in question said that relationship investments correlate with customer satisfaction. Microsoft concluded that the more time they spent with customers the more satisfied they were. One specific action was to give account managers fewer accounts to manage.<\/em><\/p>\n

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You Can be Like Microsoft<\/h2>\n

We can learn from Microsoft. If you are in Enterprise Sales, then time spent on an account and its success are probably correlated. Unlike Microsoft, most businesses have limited data on what satisfies clients and don\u2019t have a prediction model.<\/p>\n

You can, however, deploy software that helps your account managers decide where to spend their (limited) time.<\/p>\n

Great excel at customer satisfaction; they have low churn rates and class the happiness of current customers as important. These businesses use a\u00a0well-selected CRM<\/a>\u00a0to build a picture of customer satisfaction. They will track:<\/p>\n