{"id":3828,"date":"2022-08-05T13:46:17","date_gmt":"2022-08-05T13:46:17","guid":{"rendered":"https:\/\/zenloop1.wpengine.com\/en\/?p=3828"},"modified":"2022-11-15T14:36:04","modified_gmt":"2022-11-15T14:36:04","slug":"keynote-contentsquare-cx1-retail-2022","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/resources\/academy\/keynote-contentsquare-cx1-retail-2022\/","title":{"rendered":"Making Digital Customer Centricity Measurable"},"content":{"rendered":"<section         class=\"block-hero  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"grid \" style=\"grid-template-columns:1fr 1fr\">\n\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Making Digital Customer Centricity Measurable<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Contentsquare shows how it&#8217;s done!<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"small-text\">Contentsquare explains why we need to change the way we think about Big Data at CX1 Retail 2022. <\/p>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#form\" class=\"button\">Watch Now<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col flex-center image-side \">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"482\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/220516-event-detail-page-header-cx1-contentsquare.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/220516-event-detail-page-header-cx1-contentsquare.png 942w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/220516-event-detail-page-header-cx1-contentsquare-300x154.png 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/220516-event-detail-page-header-cx1-contentsquare-768x393.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<section         class=\"block-features  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">Key Facts<\/h2>\t\t<div class=\"grid\" style=\"grid-template-columns:\t1fr\">\n\t\t<div class=\"grid features\" style=\"grid-template-columns:repeat(3, 1fr);grid-gap: 0 30px;\">\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-users-class icon\"><\/i>\n\t\t\t\t<h5>Event<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">CX1 Retail 2022<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-calendar-alt icon\"><\/i>\n\t\t\t\t<h5>Date<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">May 4, 2022<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-presentation icon\"><\/i>\n\t\t\t\t<h5>Topic<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">Customer Experience<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin padding-both\" style=\"background-color:#ecedef;\" id=\"form\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 0.5fr 2fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>Watch the Recording Now<\/h2>\n<h4>Customer Experience at Contentsquare<\/h4>\n<p>Contentsquare explains why we need to change the way we think about Big Data. This is accompanied by vivid examples of how we can understand and improve digital customer needs. Exclusive: The &#8220;Digital Happiness Index&#8221; &#8211; Forget Personas! What counts is real-time communication based on the acute needs of your customers.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 0.5fr 2fr\">\t\t\t\t\n\t\t\t\t<div class=\"col checklist\">\n\t\t\t\t\t<h2>What to Expect<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/h2>\n<ul>\n<li>How to truly understand user and customer expectations<\/li>\n<li>Where to identify customer frustrations and how to transform the customer experience<\/li>\n<li>On what basis Contentsquare understands data without requiring personal information<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3804\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/cx1-retail-lp-expectation-image-300x216.jpg\" alt=\"woman smiling at customer\" width=\"470\" height=\"338\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/cx1-retail-lp-expectation-image-300x216.jpg 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/cx1-retail-lp-expectation-image-768x552.jpg 768w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/cx1-retail-lp-expectation-image.jpg 940w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n<script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\n<section         class=\"block-speakers  no-margin padding-both\" style=\"background-color:#ecedef;\" id=\"\"\n>\t\n\t\t<div class=\"container\">\n\t\t\t<h2 class=\"section-title\">The Speakers<\/h2>          \t<div class=\"speakers slider-disabled \">\n\t\t\t\t\t\t\t\t\t<div class=\"speaker table\">\n\t\t\t\t\t\t<div class=\"left-side\" style=\"background-image:url('https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/cx1-retail-speaker-image-contentsquare-nicolas-buchalik.jpg')\"><\/div>\n\t\t\t\t\t\t<div class=\"right-side\">\n\t\t\t\t\t\t\t<h4>Nicolas Buchalik<\/h4>\n\t\t\t\t\t\t\t<div class=\"position\">Marketing Manager<\/div>\n\t\t\t\t\t\t\t<p>Nico, father of two girls, is an absolute fan of Customer Centricity and New Zealand. After more than 10 years as a reporter and hundreds of soccer matches, he has now been with Contentsquare for almost 3 years as a Marketing Manager and loves to talk often about the importance of Customer Centricity.<\/p>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"72\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/cx1-recording-page-logo-contentsquare.svg\" class=\"attachment-full size-full\" alt=\"contentsquare logo\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"speaker table\">\n\t\t\t\t\t\t<div class=\"left-side\" style=\"background-image:url('https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/cx1-retail-speaker-image-contentsquare-bjoern-bader.jpg')\"><\/div>\n\t\t\t\t\t\t<div class=\"right-side\">\n\t\t\t\t\t\t\t<h4>Bj\u00f6rn Bader<\/h4>\n\t\t\t\t\t\t\t<div class=\"position\">Retail Specialist<\/div>\n\t\t\t\t\t\t\t<p>Bj\u00f6rn has been at Contentsquare for almost a year and, in addition to swimming, cycling and running, is also involved with retail. After stints at Adobe, Bloomberg and BCG, he now talks to retailers from all over Germany about how they drive internationalization, make redesigns and relaunches successful and democratize data.<\/p>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"72\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/cx1-recording-page-logo-contentsquare.svg\" class=\"attachment-full size-full\" alt=\"contentsquare logo\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Contentsquare shows how it&#8217;s done!<\/p>\n","protected":false},"author":12,"featured_media":3846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5,20],"tags":[10],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academy","category-resources","tag-keynotes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making digital customer centricity measurable<\/title>\n<meta name=\"description\" content=\"Contentsquare explains why we need to change the way we think about Big Data to address customers&#039; needs at the CX1 Retail 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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