{"id":2162,"date":"2022-03-22T11:58:08","date_gmt":"2022-03-22T11:58:08","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/en\/?p=2162"},"modified":"2022-12-15T10:49:45","modified_gmt":"2022-12-15T10:49:45","slug":"new-customer-acquisition","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/blog\/new-customer-acquisition\/","title":{"rendered":"New Customer Acquisition"},"content":{"rendered":"<section         class=\"block-hero  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"grid \" style=\"grid-template-columns:1fr 1fr\">\n\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>New Customer Acquisition<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Using Marketing to Attract Customers<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"small-text\">Endless calls, waiting on hold, unopened newsletters: The topic of \u201ccustomer acquisition\u201c sends a shiver down many an entrepreneur\u2019s spine. Those who are still at the very beginning of their entrepreneurial career rarely possess a permanent customer base, let alone regular customers. Even those who have already established themselves on the market and have reliable customers are dependent on quickly and cleverly winning over new ones. Hence the question\u2014how can I best approach customer acquisition?<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col flex-center image-side \">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"322\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Neukundengewinnung-Header.svg\" class=\"attachment-full size-full\" alt=\"New Customer Acquisition\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-top\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"\">\n\t\t<h2 class=\"section-title\"><\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>One thing is clear: The acquisition of new customers requires perseverance and the application of the right strategy. In times of competitive pressure and globalization, it is becoming increasingly difficult for companies to be seen in the marketplace. After all, not every company can rank first in Google search results. That&#8217;s why we explain in this article how you can successfully use marketing and sales to attract new customers.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-contents  no-margin small-padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<div class=\"contents-area\">\n\t\t\t\t\t\t\t<h3>Table of Contents<\/h3>\n\t\t\t\t\t\t\t\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#AQuickGuidetoCustomerAcquisition\">A Quick Guide to Customer Acquisition<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#OnlineMarketingMeans\">What online marketing means<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#CustomerAcquisitioninOnlineMarketing\">Customer Acquisition in Online Marketing<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#FourChannelsforNewCustomerAcquisition\">Four Channels for New Customer Acquisition<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#ThreeMeasurestoAttractCustomersinMarketing\">Three Measures to Attract Customers in Marketing<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#ThreeStrategiesforWinningNewCustomers\">Three Strategies for Winning New Customers<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#NewCustomerAcquisitionwiththeNetPromoterScore\">New Customer Acquisition with the Net Promoter Score<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#ConclusionHowCustomerAcquisitionWorksinMarketing\">Conclusion: How Customer Acquisition Works in Marketing<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ol>\n\n\t\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"AQuickGuidetoCustomerAcquisition\">\n\t\t<h2 class=\"section-title\">A Quick Guide to Customer Acquisition<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>The goal is to continuously increase customer numbers. This makes customer acquisition in marketing,\u00a0<strong>not a project which you can complete, but an ongoing process<\/strong>\u00a0in constant change. Keeping an eye on your own market is therefore essential for successful customer acquisition to be able to target the correct customer groups.<\/p>\n<p>To be successful, it is important to proceed step by step. The\u00a0<strong>first task is to define the target group<\/strong>. What applies to marketing, in general, applies to customer acquisition in particular: The acquisition must be tailored to the target group and the offerings of your company. Therefore, it is advisable to ask yourself the following questions in advance to ensure that customer acquisition is successful:<\/p>\n<ul>\n<li>Which consumers should we address?<\/li>\n<li>What is the age structure and gender of my clients? What are their hobbies and interests?<\/li>\n<li>What are my customers&#8217; needs?<\/li>\n<li>Where are these customers?<\/li>\n<li>What customer acquisition measures should we use?<\/li>\n<li>Which types of contact make the most sense?<\/li>\n<li>Why should the customer buy from my company?<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/li>\n<\/ul>\n<p>This is followed by the distinction between\u00a0<strong>B2B<\/strong>, where other companies are the chosen customers,\u00a0<strong>or B2C<\/strong>, where everything revolves around end-users, i.e., private individuals. On the basis of this classification, it is possible to discreetly plan your concepts as it allows you to get to know both your target group and their needs precisely, to collect specific information, and to successfully establish a network. If you want to make it even more detailed, you do\u00a0<strong>not define the target group, but actually the target person<\/strong>. With a Buyer Persona, you create a representative, fictitious customer and give it a CV, face, and all the other important factors to provide the anonymous target group with a clear identity. This includes important behaviors that influence a purchase, such as problems, desires, motives, and the like.<\/p>\n<p>Once buyers are defined, you can consider measures to appeal to them. Since many technologies in the digital age are based on the internet and the networking of digital offerings, the topic of online marketing is a good place to start.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2170 alignnone\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/2022\/03\/Graphic-1-Article-Neukundengewinnung-Process-EN.svg\" alt=\"A Quick Guide to Customer Acquisition\" width=\"121\" height=\"842\" \/><\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"blog-sub-section\" id=\"\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\"><\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col notice\">\n\t\t\t\t\t\t<p>Customer acquisition in sales and marketing means nothing more than\u00a0<strong>using individualized strategies to win customers<\/strong>\u00a0for your own company, brand, or product. Therefore any measures which are used to find customers and motivate them to buy are part of customer acquisition.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"OnlineMarketingMeans\">\n\t\t<h2 class=\"section-title\">Online Marketing Means \u2026<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>The term is in itself self-explanatory, but many sections raise new questions. That&#8217;s why we&#8217;re trying to start from scratch. Online marketing describes any and all marketing measures carried out online. In terms of content, this results in a\u00a0<strong>clear separation from offline marketing.\u00a0<\/strong>Typical measures in online marketing are well known and established, such as ads in Google search, banners or pop-ups, email marketing, or activities related to search engine optimization. Another interesting area in online marketing is\u00a0<strong>affiliate marketing<\/strong>. The term derives from \u201cto affiliate\u201d. Here,\u00a0<strong>third-party advertising links are placed on a website<\/strong>. The operator of the website receives a commission if the link is used within a specified period for a pre-defined action (e.g., a purchase). How this payment is made depends on the agreement between the two parties. Cost-per-click, cost-per-lead or cost-per-sale are common.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n<h4>Why Online Marketing?<\/h4>\n<p>Many customers surf the World Wide Web to get and compare relevant information before purchasing a product or service. This has a big advantage for companies, as they can make use of their customers&#8217; need for research and cast their digital customer-catching net.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"CustomerAcquisitioninOnlineMarketing\">\n\t\t<h2 class=\"section-title\">Customer Acquisition in Online Marketing<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Examples and tips for using online marketing to acquire customers:<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"blog-sub-section\" id=\"\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\"><\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 2fr 2fr 3fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p><strong>Spreading customer recommendations<\/strong><\/p>\n<p>Personal recommendations are worth their weight in gold and put any alternate marketing strategy into the shade. So why not use the reviews of satisfied customers and publish them on your company homepage or online shop? These positive reports from satisfied consumers are perfect for new customer acquisition. We reveal in detail how recommendation marketing can contribute to customer acquisition in our\u00a0<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/referral-marketing\">article about referral marketing<\/a>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p><strong>Kunden mit Geschenken locken<\/strong><\/p>\n<p>If you want to sell something, you first need contacts, so-called leads. Free samples and free gifts are ideal for establishing direct contact with the prospective buyer. In order to receive the company&#8217;s free offer, the customer leaves his contact details, such as an email address, on the company&#8217;s website.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p><strong>Kunden gewinnen mit Native Advertising<\/strong><\/p>\n<p>Native advertising are advertisements that are very similar in terms of content and visual terms to editorial contributions on the internet. Through their editorial design, they attract the attention of online users and are rarely identified as advertising. Thanks to its camouflage, native advertising is an excellent platform for product placement. It allows companies to advertise their products or services &#8220;hidden in plain sight&#8221;.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"blog-sub-section\" id=\"\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\"><\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p>As detailed above, online marketing methods include such steps as email, social media, content marketing, SEO, display advertising, or search engine marketing. Depending on where your potential customers are on the web, you can try one, several, or all methods to reach them.\u00a0When trying to drive up sales,\u00a0<strong>online reach is a decisive factor in attracting as many interested parties as possible.<\/strong>\u00a0Reach indicates how many people can come into contact with a particular method or medium. Therefore, when planning customer acquisition in marketing, reach must be taken into account as an important factor. What individual measures look like in practice will be described in the next section.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"blog-sub-section\" id=\"FourChannelsforNewCustomerAcquisition\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\">Four Channels for New Customer Acquisition<\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p>Online marketing uses various web channels, with which one can experiment seemingly without end. These four channels can be used individually or as bundles to pursue their own marketing strategy. This allows the topic of customer acquisition in marketing to be promoted online on various platforms. A look at the following list helps to understand\u00a0<strong>which channels you should use specifically for your business:<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-accordions  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<div class=\"grid\" style=\"grid-template-columns:2fr 1fr\">\n\t\t\t<div class=\"accordions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion active\">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">Your own website<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>A website is the online flagship for every company and therefore fundamental to every web campaign. It must be stylishly designed and clearly arranged, offer fast loading times, and offer added value for the customer. The home page must provide space for the most important information about the operation. Headers and footers should also be used well. The subpages in the menu must be clearly structured. There are countless websites on the web, and no buyer will spend time on one whose usability or design is unappealing or which is completely outdated. Therefore, it makes sense to regularly update the website and publish new content.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"132\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Graphic-2-Neukundengewinnung-EigeneWebsite.svg\" class=\"attachment-full size-full\" alt=\"Your own website\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">Blog<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Depending on the industry, operation, and company philosophy, it usually makes sense to expand the website with a blog. A blog is a good platform to publish up-to-date content that adds value to readers and potential customers alike, brings the company closer, demonstrates its expertise as an expert, and smartly integrates call-to-actions on products and services. Blogs are time-consuming media that need to be looked after all around and regularly provided with up-to-date content. Often it is worth starting a website first and then integrating a blog later.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"132\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Graphic-3-Neukundengewinnung-Blog.svg\" class=\"attachment-full size-full\" alt=\"Blog\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">Social Media Accounts<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>There are many social media channels that are eligible for business use. Basically, this includes all digital media and methods that enable users to network, exchange, and share media content. Among the most well-known are Facebook, Twitter, Instagram, Pinterest, and YouTube. WhatsApp, Tumblr, and LinkedIn are also vital. You&#8217;re probably spoilt for choice, and it makes no sense to create accounts on platforms indiscriminately and then have them orphaned. When choosing the right channels, it is important to consider the fit with the company or product as well as the target group.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"132\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Graphic-4-Neukundengewinnung-SocialMedia.svg\" class=\"attachment-full size-full\" alt=\"Social Media Accounts\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">Webinars<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>In addition to the blog, webinars provide a great opportunity to demonstrate knowledge and expertise. A webinar is a presentation or lecture that is transmitted via video over the internet. The advantage is clear: You only need to create a recording once but can post and play it as often as you like on different channels. In this way, entrepreneurs can demonstrate their knowledge and use expertise to boost the recruitment of new customers.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"132\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Graphic-5-Neukundengewinnung-Webinare.svg\" class=\"attachment-full size-full\" alt=\"Webinars\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"accordion-images col\">\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"ThreeMeasurestoAttractCustomersinMarketing\">\n\t\t<h2 class=\"section-title\">Three Measures to Attract Customers in Marketing<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<ul>\n<li><strong>Pop-up windows<\/strong><br \/>\nThese small visual elements that pop up in the browser are\u00a0<strong>often perceived as annoying<\/strong>. However, this\u00a0<strong>can be ruled out if they offer<\/strong>\u00a0<strong>added value<\/strong>. Therefore you should ensure that they only appear on certain pages. You should also refer to a special offer, discounts, or interesting information about the product. Often pop-ups are used for the &#8220;Before you go\u2026&#8221;, i.e., before a user leaves the page, he or she gets a short useful message and a link to click. This is how easy it can be<strong>\u00a0to keep customers on the website<\/strong>.<\/li>\n<li><strong>Email advertising<\/strong><br \/>\nIn\u00a0<strong>marketing theory<\/strong>, it is simplistic to assume that you need\u00a0<strong>seven contacts<\/strong>\u00a0with a prospect before deciding to buy.\u00a0<strong>Email is suitable for establishing these contacts.<\/strong>\u00a0Email marketing makes it possible to\u00a0<strong>connect directly with customers and build trust through added value.<\/strong>\u00a0In addition, customers can be continuously contacted. This helps you to\u00a0<strong>stay in their memory<\/strong>. On top of that, email is a good tool to\u00a0<strong>personalize the customer relationship<\/strong>\u00a0and give the customer the feeling of being directly addressed.<\/li>\n<li><strong>Couponing<\/strong><br \/>\nWhen you use vouchers and discount brands as a marketing tool, it is called couponing. This strategy dates back to the 1960s. Who doesn&#8217;t remember the well-known discount brands? These are used online in a targeted manner: A customer bought something online? The perfect time to\u00a0<strong>send an after-sales coupon<\/strong>\u2014this immediately\u00a0<strong>makes a repeat purchase attractive<\/strong>.\u00a0<strong>Pre-sales coupons<\/strong>\u00a0can be sent by email to perfectly\u00a0<strong>attract prospective customers as new customers and to promote purchase online<\/strong>.<\/li>\n<\/ul>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"ThreeStrategiesforWinningNewCustomers\">\n\t\t<h2 class=\"section-title\">Three Strategies for Winning New Customers<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-accordions  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<div class=\"grid\" style=\"grid-template-columns:2fr 1fr\">\n\t\t\t<div class=\"accordions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion active\">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">1. Entering into co-operation<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Among like-minded people, you can quickly and effectively establish a network and cooperate with each other. This does not have to lead to a collaboration on a project, but can start with a simple but effective link exchange or reference to complementary products and services. This gives a chance to highlight creative, complementary strengths, and benefit from a greater reach to contact potential customers.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">2. Focusing on the benefits<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>If you want to attract new customers without an advertising budget, you should not put the product or service at the center of your marketing activities. Rather, it is about communicating the benefits for the customer. This might sound like this:<br \/>\n\u2022 Our product makes your life easier and more vibrant.<br \/>\n\u2022 With our offer you will become more successful and attractive.<br \/>\n\u2022 With our service you save time and money on the really important things in life.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">3. Involve customers in optimization<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Hardly anyone can optimize a product better than critical customers. It is wise to listen to these voices and actively incorporate proposals, criticism, and the like into the optimization process. It also flatters customers when they realize that they really value their opinions and even include them in decisions.<br \/>\nCustomers can then actively help to improve the service or the product. You can use their evaluation and feedback for this purpose. The question, however, is how to get reviews and whether you can use them elsewhere? The\u00a0<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/nps-hub\">Net Promoter Score<sup>\u00ae<\/sup><\/a>\u00a0provides the answer to both questions.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"accordion-images col\">\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"NewCustomerAcquisitionwiththeNetPromoterScore\">\n\t\t<h2 class=\"section-title\">New Customer Acquisition with the Net Promoter Score<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>&#8220;You&#8217;ve got to start with the customer experience,&#8221; said Steve Jobs, an American entrepreneur, co-founder, and longtime CEO of Apple Inc. Customers who have had a positive experience with a company are happy to come back.<strong>\u00a0<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/customer-experience-hub\">Customer Experience<\/a><\/strong>\u2014the creation of positive customer experiences\u2014is an\u00a0<strong>essential success factor<\/strong>\u00a0if you want to attract new customers and keep existing ones in the future.<\/p>\n<p>The\u00a0<strong>Net Promoter System<sup>\u00ae<\/sup>\u00a0<\/strong>allows you to\u00a0<strong>measure the customer experience<\/strong>, whereby the\u00a0<strong>Net Promoter Score<\/strong>\u00a0<strong>is a<\/strong>\u00a0<strong>metric<\/strong>\u00a0that makes it possible to make a concrete statement about customer loyalty. This is obtained through targeted<strong><a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/nps-surveys\">\u00a0micro-surveys<\/a>\u00a0<\/strong>based on a question that is answered\u00a0<strong>on a simple\u00a0<\/strong><strong>scale<\/strong><strong>.<\/strong>\u00a0In addition, there is the\u00a0<strong>possibility to insert a field for comments.<\/strong><\/p>\n<p>This field is worth its weight in gold by\u00a0<strong>providing honest customer feedback<\/strong>. Feedback from the so-called<strong>\u00a0<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/promoters\">promoters<\/a>, i.e., customers who are extremely satisfied with the company and see themselves as supporters,<\/strong>\u00a0is especially valuable and offers great potential. These can have a\u00a0<strong>positive impact on existing or potential customers and can also be integrated into internal processes,<\/strong>\u00a0such as established<strong><a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/feedback-loops\">\u00a0feedback loops<\/a>.\u00a0<\/strong>Feedback from\u00a0promoters\u00a0is ideal for publishing as reviews. To make it usable, it is recommended to use software that analyzes the data, processes it further, and, of course,\u00a0<strong><a href=\"https:\/\/www.zenloop.com\/en\/nps-calculator\">determines the NPS<sup>\u00ae<\/sup><\/a><\/strong><a href=\"https:\/\/www.zenloop.com\/en\/nps-calculator\">.<\/a>\u00a0This way, you can easily and quickly get suitable appraisals that attract new customers.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3019\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/Qualtrics-Graphic-1-NPS-Survey-EN.jpeg\" alt=\"Qualtrics-Graphic-1-NPS-Survey-EN\" width=\"1080\" height=\"750\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/Qualtrics-Graphic-1-NPS-Survey-EN.jpeg 1080w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/Qualtrics-Graphic-1-NPS-Survey-EN-300x208.jpeg 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/Qualtrics-Graphic-1-NPS-Survey-EN-1024x711.jpeg 1024w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/Qualtrics-Graphic-1-NPS-Survey-EN-768x533.jpeg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"ConclusionHowCustomerAcquisitionWorksinMarketing\">\n\t\t<h2 class=\"section-title\">Conclusion: How Customer Acquisition Works in Marketing<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>With this knowledge, you can now really get started in sales, management, and marketing to\u00a0<strong>drive customer acquisition on the internet.<\/strong>\u00a0No one has to be scared of marketing for themselves and winning customers! Fresh entrepreneurs are often afraid of the unfathomable construct of marketing and either does not know where to start or see no point in it. These thoughts are absolute nonsense! Everyone should t<strong>ackle the topic of customer acquisition in marketing in their own way<\/strong>\u00a0and, if necessary, use online marketing to present themselves to their customers.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-columns bottom-panel no-margin padding-top\" style=\"background-color:#ecedef;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t7fr 5fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2 class=\"demo-module__headline h2\">Understanding new customer acquisition with zenloop<\/h2>\n<p><a class=\"button\" href=\"\/request-demo\">Request a Free Consultation<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-859\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/2022\/03\/person-e1646731098431.jpg\" alt=\"\" width=\"940\" height=\"761\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/person-e1646731098431.jpg 940w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/person-e1646731098431-300x243.jpg 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/person-e1646731098431-768x622.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>This is How it Works in Marketing<\/p>\n","protected":false},"author":2,"featured_media":8139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[39],"class_list":["post-2162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-customer-retention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Customer Acquisition<\/title>\n<meta name=\"description\" content=\"Customer acquisition made easy: With the following marketing tips, companies can reach and acquire new customers in no time at all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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