{"id":1931,"date":"2022-03-18T15:56:31","date_gmt":"2022-03-18T15:56:31","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/en\/?p=1931"},"modified":"2024-11-23T08:11:43","modified_gmt":"2024-11-23T08:11:43","slug":"feedback-loops","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/blog\/feedback-loops\/","title":{"rendered":"Feedback Loops"},"content":{"rendered":"<section         class=\"block-hero  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"grid \" style=\"grid-template-columns:1fr 1fr\">\n\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Feedback Loops<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>How Customer Feedback Can Increase Business Success<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"small-text\">Feedback loops are an important marketing tool for strengthening customer loyalty. What may sound innovative and technical at first is based on a principle that is almost as old as the Earth itself. Without feedback loops, there would be no people, nor the ability to read this article on the Internet right now. Feedback loops can be found in all areas of our lives and control our technical, biological, and social systems.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col flex-center image-side \">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/NPS-Feedback-Loops-Header.svg\" class=\"attachment-full size-full\" alt=\"NPS-Feedback-Loops-Header\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin small-padding-top\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Such feedback regulates and balances almost all the processes in the human body \u2013 from the production of hormones and their delivery to the blood to the water balance in our cells. After a three-course meal, for example, the stomach sends feedback to our brain to let us know we&#8217;re full up. When these processes run naturally and as intended, our body works perfectly and is in balance. However, when a feedback loop breaks, we slip out of balance and get sick. Feedback loops are thus a\u00a0<strong>sophisticated safety and control system<\/strong>\u00a0that, on the one hand, ensures our survival and, on the other hand, creates pathways to further development.<\/p>\n<p>What works in nature can also lead to a developmental leap for businesses. Each customer is individual and therefore has different expectations for and wishes from a company. Companies are increasingly faced with the task of finding out what most excites or annoys their customers. A simple and effective method is to ask the customer directly for their feedback and implement a feedback loop.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-contents  no-margin small-padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<div class=\"contents-area\">\n\t\t\t\t\t\t\t<h3>Table of Contents<\/h3>\n\t\t\t\t\t\t\t\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#WhatIsaFeedbackLoop\">What Is a Feedback Loop?<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#TheFeedbackLoopinNPS\">The Feedback Loop in NPS\u00ae<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#AHolisticFeedbackSystemTheInnerandOuterLoop\">Creating a holistic feedback system<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#WhyClosingtheFeedbackLoopIssoImportant\">Why Closing the Feedback Loop Is so Important<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#UsingPromotersEffectivelythroughaHolisticFeedbackSystem\">Using Promoters Effectively through a Holistic Feedback System<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#ChecklistforaSuccessfulClosedLoop\">Checklist for a Successful Closed Loop<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong><a href=\"#ClosingtheFeedbackLoopasPartofNPS\">Closing the Feedback Loop as Part of NPS<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ol>\n\n\t\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"WhatIsaFeedbackLoop\">\n\t\t<h2 class=\"section-title\">What Is a Feedback Loop?<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8939\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/What-Is-a-Feedback-Loop.jpg\" alt=\"What Is a Feedback Loop?\" width=\"800\" height=\"550\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/What-Is-a-Feedback-Loop.jpg 800w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/What-Is-a-Feedback-Loop-300x206.jpg 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/What-Is-a-Feedback-Loop-768x528.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A feedback loop describes the <strong>input from a customer and the company&#8217;s response<\/strong> to it. It is an ongoing process that describes the interrelationship between customers and companies. By repeatedly asking customers for feedback on their products or services, companies can:<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-features  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\n\t\t<div class=\"grid features\" style=\"grid-template-columns:repeat(3, 1fr);grid-gap: 0 30px;\">\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-search icon\"><\/i>\n\t\t\t\t<h5>Identify weaknesses<\/h5>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-arrow-circle-up icon\"><\/i>\n\t\t\t\t<h5>Optimize their workflows<\/h5>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-smile icon\"><\/i>\n\t\t\t\t<h5>Focus more strongly on their customers<\/h5>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>As in the body, this creates a cycle of constant control and improvement. Feedback loops are therefore an\u00a0<strong>effective way to look for improvements<\/strong>\u00a0and take into account customer wishes. The most important prerequisite for this is\u00a0<strong>active listening<\/strong>. Profitable information about customer behavior is revealed in real-time through the coveted answers provided. Using feedback loops in a targeted manner gives companies the opportunity to\u00a0<strong>influence the behavior of their customers<\/strong>.<\/p>\n<p>Feedback loops can be divided into two groups. There are\u00a0<strong>positive feedback loops<\/strong>, where the feedback enables the customer to make a positive change compared to the previous state in the company. Numerous positive feedback loops are also observable in nature: when plants die, their dead components enrich the earth with hummus. The hummus, in turn, provides nutrients and moisture so that more plants can grow and thrive. The more plants grow and die again, the more humus is produced. More new plants can sprout. A colorful flower meadow results. Customer feedback is thus like the hummus that makes the company grow and flourish. In marketing, this process is described as an output increase.<\/p>\n<p>However, feedback loops can also form a\u00a0<strong>negative cycle<\/strong>. For example, if a forest is cut down, that area becomes more vulnerable to erosion. Erosion, in turn, deprives the earth of organic material and nutrients. It becomes harder and harder for plants to find what they need in the soil. At the same time, soil without roots further promotes erosion \u2013 a kind of vicious cycle is created. Critical customer feedback acts as an erosion of the company. In broad circles, it can negatively affect potential customers and their consumer behavior, thereby weakening the company and its products. Just as more and more plants lack a foothold in the soil, more and more customers are losing confidence in the company and its products. Companies can\u00a0<strong>target measures against such downward spirals<\/strong>:<\/p>\n<ul>\n<li><strong>Balancing Feedback Loops<\/strong>:\u00a0These feedback loops have a balancing effect, weakening negative habits.<\/li>\n<li><strong>Reinforcing Feedback Loops<\/strong>: These feedback loops reinforce behavior and help build good habits.<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"TheFeedbackLoopinNPS\">\n\t\t<h2 class=\"section-title\">The Feedback Loop in NPS\u00ae<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Customer feedback can be collected in many ways these days \u2013 at the end of a phone call, in writing via SMS or as a direct online survey in the customer portal, or on completion of an order. A relevant metric in this context is the\u00a0<a title=\"Article: NPS\" href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/nps-hub\" target=\"_blank\" rel=\"noopener\">Net Promoter Score<sup>\u00ae<\/sup>\u00a0(NPS)<\/a>. It provides information on\u00a0<a title=\"Article: Customer Satisfaction\" href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/customer-satisfaction-hub\" target=\"_blank\" rel=\"noopener\">how satisfied your customers are<\/a>. At a relevant contact point with the company, the so-called Main-Touchpoint,\u00a0<strong>customers are asked about their willingness to recommend their experience<\/strong>\u00a0so far. In order to get truly meaningful results, it is important to ask the customer at a certain point in the customer journey. At best, you should ask the customer for their evaluation just after they have come into contact with your company or the product, or shortly thereafter. The answers can be used to divide respondents into critics (<a title=\"Article: Reasons to engage with detractors\" href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/detractors\" target=\"_blank\" rel=\"noopener\">detractors<\/a>), neutral customers (passives), and advocates or fans (<a title=\"Learn more\" href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/promoters\">promoters<\/a>).<\/p>\n<p>However, even if the NPS is an important metric, it\u00a0<strong>does not explain why customers behave in the way they do<\/strong>. Only the possibility to give qualitative feedback at the end of a survey gives the customer a chance to share their view in their own words. We at zenloop have recognized this and go a few levels deeper in analyzing the data to provide a more\u00a0<strong>comprehensive picture of the customer and their needs<\/strong>. But collecting the data is only the first step. Similar to chemistry, it is necessary to crystallize the essence from the amount of information. It provides the DNA for the strategic actions of the company and determines possible future tasks such as:<\/p>\n<ul>\n<li>Turning critics and passives into fans<\/li>\n<li>Optimizing internal processes, divisions and product fields<\/li>\n<li>Developing new distribution channels, processes and products<\/li>\n<li>Improving service quality<\/li>\n<li>Managing basic business decisions (initiating big changes)<\/li>\n<\/ul>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8153 size-large\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/feedback-loop-en-693x1024.jpg\" alt=\"The Feedback Loop in NPS\u00ae\" width=\"693\" height=\"1024\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/feedback-loop-en-693x1024.jpg 693w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/feedback-loop-en-203x300.jpg 203w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/feedback-loop-en-768x1135.jpg 768w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/feedback-loop-en-1039x1536.jpg 1039w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/feedback-loop-en.jpg 1080w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"AHolisticFeedbackSystemTheInnerandOuterLoop\">\n\t\t<h2 class=\"section-title\">A Holistic Feedback System \u2013 The Inner and Outer Loop<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Just as in nature several feedback loops run simultaneously, cross each other and influence each other, different feedback loops are used in a company:<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"blog-sub-section\" id=\"\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\"><\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t1fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<h5>Inner Loop \u2013 Collect customer feedback<\/h5>\n<p>The Inner Loop describes the management process in which\u00a0<strong>feedback is obtained directly from the customer.<\/strong>\u00a0There is an individual exchange between employees and customers. Customer input is collected and forwarded to the responsible department. All team members thus receive the same level of information and can then search for solutions together. At the same time, employees contact dissatisfied customers to suggest solutions with the goal to win back the customer. Subsequently, based on the feedback discussion and the solution found, measures are developed to avoid the problem in the future.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<h5>Outer Loop \u2013 The feedback goes a long way<\/h5>\n<p>In the Outer Loop, not only the team but the\u00a0<strong>entire company deals with customer feedback<\/strong>. Customer input is used to identify customer satisfaction strategies and improvement opportunities. The results can then be used to develop strategies that lead to greater customer focus. Most often, these strategies involve investments because they are linked to new policies, price adjustments, processes, or technologies. The Outer Loop thus tracks customer-friendly changes that go beyond the sphere of influence of individual employees and teams.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"WhyClosingtheFeedbackLoopIssoImportant\">\n\t\t<h2 class=\"section-title\">Why Closing the Feedback Loop Is so Important<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Far-sightedness is required if companies want to create a positive feedback loop. After all, customer surveys are more than a one-dimensional action in which the company asks and the customer responds. When surveys become a one-way street, they miss their target and do the opposite \u2013 the customer relationship becomes permanently damaged.<\/p>\n<p>The closed loop is therefore an\u00a0<strong>elementary component<\/strong>\u00a0in every feedback management process. Accordingly, customer contact does not end with the NPS query, but the customer receives feedback on his response. After all, customers are interested in knowing how their complaint or request for improvement is dealt with, as this\u00a0<a title=\"View study\" href=\"https:\/\/page.pidas.com\/benchmark-studie-2020-kundenservice-im-digitalen-zeitalter\" target=\"_blank\" rel=\"noopener\">customer service study<\/a>\u00a0highlights.\u00a0<strong>Failure to provide feedback leads to frustration and resignation<\/strong>. However, these negative emotions can be avoided through\u00a0<a title=\"Article: Customer Complaints: How Can They be Turned into Sales?\" href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/kundenbeschwerden-in-umsatz-verwandeln\" target=\"_blank\" rel=\"noopener\">professional complaint management<\/a>.<\/p>\n<p>Forward-looking companies will then pro-actively telephone to ask for the reasons behind a negative assessment. In a personal conversation, they can respond individually to the wishes or problems of the customer and offer solutions immediately. The Closed Loop also gives companies the opportunity to apologize for mistakes and offer redress. A holistic feedback system helps companies to achieve the following goals:<\/p>\n<ul>\n<li>Get first-hand, in-depth information for error-prone processes<\/li>\n<li>Gain action-relevant feedback for individual departments<\/li>\n<li>Increase response rates from future feedback requests. A positive experience makes customers more willing to give feedback on their next purchase.<\/li>\n<li>Improve NPS: if you listen to your customers, act correctly and communicate this, they are more likely to choose the higher score in the next NPS query<\/li>\n<li>Building trust and lasting customer relationships through personalized contact. This increases the recommendation rate.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/li>\n<\/ul>\n<p>The speed with which you respond to customer feedback or take action to solve problems is a huge determining factor for your success. Taking months to respond to feedback can mean that your customer no longer remembers the issue, that there is no longer a problem, or in the worst case, aggravates the customer that the response to their feedback took so long. A faster feedback process impresses your customers and makes them feel valued. Critics become enthusiastic customers and advocates especially when not only their minds or wallets are addressed, but also their hearts, i.e. their emotions. This is the case, for example, if:<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-features  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\n\t\t<div class=\"grid features\" style=\"grid-template-columns:repeat(3, 1fr);grid-gap: 0 30px;\">\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-coins icon\"><\/i>\n\t\t\t\t<h5>the brand makes them feel valued<\/h5>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-check-circle icon\"><\/i>\n\t\t\t\t<h5>the company has fixed its problem<\/h5>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-star icon\"><\/i>\n\t\t\t\t<h5>the product or service is optimal<\/h5>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-top\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"UsingPromotersEffectivelythroughaHolisticFeedbackSystem\">\n\t\t<h2 class=\"section-title\">Using Promoters Effectively through a Holistic Feedback System<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>However, a &#8220;shitstorm&#8221; in social networks should not be necessary to enable companies to develop further through feedback. Satisfied customers (promoters) can also\u00a0<strong>provide valuable information<\/strong>\u00a0to improve the performance of the company. By having <a href=\"https:\/\/www.zenloop.com\/en\/blog\/customer-enthusiasm\/\">customers share their enthusiasm<\/a> for the service or products, companies learn what they should focus on in the future. This process is also called\u00a0<a title=\"Article: Tips for Successful Referral Marketing \" href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/tips-for-successful-referral-marketing\" target=\"_blank\" rel=\"noopener\">Referral Marketing<\/a>. By winning promoters as ambassadors or influencers, companies can\u00a0<strong>enhance their image and increase their level of awareness<\/strong>. Promoters are often true innovators with high potential for the company. With their insider knowledge, promoters can provide creative input for new product development processes. Attentive feedback, after the positive customer feedback has been received, makes the already satisfied customer shine even more. In this way, a\u00a0<strong>positive feedback loop is created<\/strong>.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"blog-sub-section\" id=\"\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\"><\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col notice\">\n\t\t\t\t\t\t<p>Companies that want to work with the closing the loop methodology have to be extra mindful since the new\u00a0<a title=\"Visit website\" href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulation (GDPR)<\/a>\u00a0came into force. In order to contact the customer and ask them questions, their explicit consent is necessary in advance.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"blog-sub-section\" id=\"ChecklistforaSuccessfulClosedLoop\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\">Checklist for a Successful Closed Loop<\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p>A successful feedback loop needs to be well thought out. It represents a management process that must be constantly developed and adapted to customer needs. Only in this way does it deliver valuable results. The following questions can help to plan the process:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-accordions  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<div class=\"grid\" style=\"grid-template-columns:2fr 1fr\">\n\t\t\t<div class=\"accordions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion active\">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">What is the goal?<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Should critics be recovered? Or do companies go one step further and want to turn detractors into fans? Do you want to collect information about the products and services? Should promoters be recruited as multipliers and ambassadors? Do you want to communicate particularly positive feedback to the public?<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"342\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/blog-slider-module-placeholder.svg\" class=\"attachment-full size-full\" alt=\"blog-slider-module-placeholder\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">Should there be a follow-up?<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Which customers should be contacted again? When should the follow-up take place? How quickly should you react to critics? How should the contact take place, by phone, e-mail, or even post? Should there be reparations in the form of vouchers or giveaways?<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"342\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/blog-slider-module-placeholder.svg\" class=\"attachment-full size-full\" alt=\"blog-slider-module-placeholder\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">Who is involved in the closed-loop process?<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Do the people involved have enough time and resources at their disposal? Who is allowed to distribute refunds or credits? Are there any technical challenges that need to be resolved?<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"342\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/blog-slider-module-placeholder.svg\" class=\"attachment-full size-full\" alt=\"blog-slider-module-placeholder\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">What is expected to be the result?<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>What process result and output are expected in terms of the resources invested?<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"342\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/blog-slider-module-placeholder.svg\" class=\"attachment-full size-full\" alt=\"blog-slider-module-placeholder\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"accordion-images col\">\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"ClosingtheFeedbackLoopasPartofNPS\">\n\t\t<h2 class=\"section-title\">Closing the Feedback Loop as Part of NPS<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>However, detailed and extensive data is of little use if it disappears into someone\u2019s desk drawer instead of being effectively deployed in the right position. <a href=\"https:\/\/www.zenloop.com\/en\/blog\/feedback-software\/\">Modern software such as zenloop<\/a>, therefore, relies on topicality and regularity. It helps employees to respond effectively by&#8230;<\/p>\n<ul>\n<li>offering the possibility to request\u00a0<strong>weekly reports<\/strong>\u00a0by e-mail. In this way, employees can always keep an eye on current developments<\/li>\n<li>sending customer feedback via an &#8220;<strong>alarm system<\/strong>&#8221; in real-time to a computer or smartphone. Employees can respond to the feedback immediately<\/li>\n<li>Sending messages and comments to the appropriate department using various\u00a0<strong>integration tools<\/strong> such as Zendesk or Salesforce on request. These messages can then be further processed via a ticket system.<\/li>\n<li>Enabling\u00a0<strong>automated communication<\/strong>\u00a0with customers is made possible and thus relieves the employees.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/li>\n<\/ul>\n<p>The Feedback Loop describes a\u00a0<strong>multi-step process<\/strong>: from obtaining customer feedback to analyzing it and then deriving insights. These findings, in turn, impact the individual divisions. The Feedback Loop is closed by an active message to the customer about how the issue has been resolved. With the Closed Loop, customers can be transformed into enthusiastic, <a title=\"Read article\" href=\"https:\/\/www.zenloop.com\/en\/blog\/customer-loyalty\/\">loyal fans<\/a>.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"blog-sub-section\" id=\"\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\"><\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<h3>&#8220;It takes humility to seek feedback. It takes wisdom to understand it, analyze it, and appropriately act on it.\u201d<\/h3>\n<p>\u2013\u00a0<a title=\"Visit website\" href=\"https:\/\/www.franklincovey.com\/the-7-habits\/\" target=\"_blank\" rel=\"noopener\">Stephen Covey<\/a>, author of the book &#8220;The 7 Habits of Highly Effective People&#8221;<\/p>\n<h2>FAQs<\/h2>\n<h3>1) What is the purpose of a feedback loop in a business?<\/h3>\n<p>A feedback loop in a business helps collect information about how things are going, so the company can make improvements. It lets businesses see what\u2019s working and what\u2019s not and adjust their actions to keep improving.<\/p>\n<h3>2) What is a feedback loop example in SaaS business?<\/h3>\n<p>In a SaaS business, a feedback loop could be asking customers for feedback on a feature and then using their suggestions to improve the product. After the update, the business asks again if the changes helped, continuing the cycle of improvement.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin padding-top\" style=\"background-color:#ecedef;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t5fr 7fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2 class=\"demo-module__headline h2\">Closing feedback loops with zenloop<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 30px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/h2>\n<p><a class=\"button\" href=\"https:\/\/www.zenloop.com\/en\/request-demo\">Request a Free Demo<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-807 size-full\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/2022\/02\/desktop-e1646667406214.png\" alt=\"Demo module\" width=\"1000\" height=\"515\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/desktop-e1646667406214.png 1000w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/desktop-e1646667406214-300x155.png 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/desktop-e1646667406214-768x396.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>How Customer Feedback Can Increase Business Success<\/p>\n","protected":false},"author":2,"featured_media":8152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[16],"class_list":["post-1931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-net-promoter-system"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Feedback Loop? 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