{"id":1598,"date":"2022-03-17T09:44:26","date_gmt":"2022-03-17T09:44:26","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/en\/?p=1598"},"modified":"2022-05-19T08:52:28","modified_gmt":"2022-05-19T08:52:28","slug":"10-lessons-from-10-years-fundraising","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/in-the-loop\/10-lessons-from-10-years-fundraising\/","title":{"rendered":"10 Short Lessons from 10 Long Years Fundraising"},"content":{"rendered":"
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\"eoa-header-image\"<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Founders who have already gone through this process will know: Raising funding is no piece of cake. Since\u00a0EO Accelerator<\/a>\u00a0asked me to share some insights, I took the opportunity to write down 10 learnings from 10 years of fundraising \u2013 for zenloop, my previous venture\u00a0Flaconi<\/a>\u00a0as well as multiple different startups I have invested in as a business angel over the years. Based on these experiences, I hope to share some valuable insights I wish I would have gained before my first financing round.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"start-before-you-need-money\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Raising funding, just like closing deals, getting PR, hiring the best talent, or other things has a lot to do with\u00a0building relationships<\/strong>\u00a0and, above all,\u00a0trus<\/strong>t. Try to sustainably\u00a0build up a network of long-term contacts<\/strong>, even if you do not profit from it immediately. Early and\u00a0consistent catch-ups with potential investors<\/strong>\u00a0offer the opportunity to receive useful feedback, e.g. which KPIs are expected to be met or which VC prefers to invest at which company stage. Gathering this information in a timely manner gives you the opportunity to\u00a0qualify VCs early<\/strong>\u00a0which will be very useful later on<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"align-existing-shareholders-first\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Given it\u2019s not your first financing round, make sure to\u00a0align with your existing shareholders first<\/strong>\u00a0before reaching out to potential new investors. Continuously\u00a0supplying your existing partners with updates<\/strong>\u00a0regarding relevant business developments creates transparency. But it is also a great sign for potential new investors if your shareholders decide to put their trust in you once more by making follow-up investments. Maintaining a\u00a0close relationship to your shareholders<\/strong>\u00a0really is key because it can lead to valuable intros later on.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"empower-team\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Make no mistake: Raising funding is a\u00a0full-time job<\/strong>. Speaking simply from a time management perspective, in my experience it is impossible to commit yourself fully to the task at hand and stay up to date with all daily business decisions at the same time. For that reason, I suggest you\u00a0empower your team to cover for you<\/strong>\u00a0\u2013 in everyday business as well as in supporting you with the financing round. You need help with collecting relevant internal data? Get help from the team. The pitch deck needs to be updated? Get help from the team. On the one hand this allows you to focus solely on the most important tasks, on the other hand, you are creating an environment of transparency and trust by\u00a0involving the team at every step of the journe<\/strong>y.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"invest-in-pitch-deck\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Another important learning:\u00a0Put effort into your pitch deck<\/strong>. Not once, but multiple times over and over again. A process which has proven to work well for us in the past is to first set up a general storyline which we then present to a limited number of friendlies to receive initial feedback. Things to look out for here: Are there any questions coming up? If so, go back to the drawing board and work on your storyline. If not, proceed to a first outreach to potential investors. Feedback you receive at this point should then again be used to refine your pitch deck once more.\u00a0Repeat this process until no more questions come up<\/strong>.
\nFurthermore, invest a small amount into a\u00a0professional design<\/strong>. A great design is not going to win you the financing, but an unprofessional looking pitch deck can for sure cost you one.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"set-fundraising-milestones\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Raising funding is a complex process. To make sure you\u2019re\u00a0sticking to your own timeline<\/strong>\u00a0and do not run out of runway,\u00a0setting clear milestones for your team<\/strong>\u00a0is hugely important. Until when do you need the final due diligence report? Which contracts need to be signed when? Also include this roadmap into your pitch deck. First of all, this not only\u00a0keeps potential investors up to dat<\/strong>e with regard to which milestones have already been achieved, but it also allows you to\u00a0identify VCs which might not be able to adhere to your timeline<\/strong>. Sometimes, standardized internal processes do not allow VCs to move as fast as you want them to, so this is something you want to know rather sooner than later.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"manage-investors-like-sales-pipeline\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Another best practice which has proven to be very useful for us is to\u00a0manage VCs like sales leads<\/strong>. Work with a CRM to\u00a0make forecasts easier<\/strong>\u00a0and assign each investor the stage they are in, e.g. outreach, first meeting, partner meeting, term sheet, due diligence process, etc. At the same time, try to\u00a0keep your contacts on an even level<\/strong>. This allows you to\u00a0develop a routine<\/strong>\u00a0in the specific stage you are currently going through. Pitching, for example, is a skill that needs to be practiced on a regular basis in order to achieve maximum proficiency. Being able to tackle one thing at a time and focus an entire stage only on pitching and not including other tasks, such as setting up term sheets will help with optimizing the process.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"7-provide-first-contract-draft\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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After you entered the final stages of your financing round, make sure to\u00a0provide the first contract drafts yourself<\/strong>. This will help to\u00a0save resources<\/strong>\u00a0because you do not need to invest time and effort in becoming familiar with documents you did not set up yourself. Additionally, you will not have as much leeway if you start the negotiations with foreign contracts. It pays off to\u00a0invest in high-quality legal support<\/strong>\u00a0at this point to be able to deliver VC-ready documents.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"benchmark-deal-terms\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Something that is not done enough in my opinion is\u00a0leveraging your network to benchmark the deal terms<\/strong>\u00a0after you receive the first offer. Financing rounds are something you do not do everyday, so do not hesitate to reach out to your network to obtain an overview of the current market standards. How much equity should I allocate for VSIP? How many years should we consider for our vesting period? How should the liquidation preference be structured? Standard clauses like these can be benchmarked easily which will then\u00a0help to sift out VCs<\/strong> that offer clearly unacceptable deals<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"reference-checks\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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Investors will do it, so you should do it, too:\u00a0reference checking<\/strong>. Especially companies that were not as successful as expected often hold valuable insights. Did they get the support they needed from their investors? If they did, to which conditions? Imagine the relationship between you and a VC to be like a marriage. Ideally, it should last forever and if it doesn\u2019t, it takes a lot of time and resources to get out of it \u2013 so make sure to get to know your partner before putting a ring on i<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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\"cultivate-the-marriage\"<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t

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After you have managed to raise funding, realize that the\u00a0next round is most likely just a few years or even months away<\/strong>. To already prepare for this period, make sure to\u00a0continuously communicate to your investors<\/strong>\u00a0as transparently as possible. How are your KPIs developing? Does your business plan work out as expected? Always\u00a0keeping all shareholders on the same page<\/strong>\u00a0creates trust and will make it much easier for you to raise funding next time.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n

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About Bj\u00f6rn Kolbm\u00fcller<\/h4>\n

Bj\u00f6rn Kolbm\u00fcller is a co-founder and managing director of zenloop, the leading integrated experience management platform (IXM). After finishing his studies in business administration at HHL Leipzig Graduate School of Management, Bj\u00f6rn Kolbm\u00fcller began his professional career at Mister Spex before he joined Procter & Gamble’s brand management team in 2008. Together with Paul Schwarzenholz, he founded the online perfume retailer Flaconi afterwards which was successfully sold to Pro7Sat1. At Flaconi, Kolbm\u00fcller was responsible for marketing, product, and tech. In addition to zenloop, Bj\u00f6rn Kolbm\u00fcller is an active business angel advising young start-ups.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[31],"class_list":["post-1598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-loop","tag-business-news"],"acf":[],"yoast_head":"\n10 Short Lessons from 10 Long Years Fundraising - zenloop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zenloop.com\/en\/in-the-loop\/10-lessons-from-10-years-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Short Lessons from 10 Long Years Fundraising\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zenloop.com\/en\/in-the-loop\/10-lessons-from-10-years-fundraising\/\" \/>\n<meta property=\"og:site_name\" content=\"zenloop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zenloop\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T09:44:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T08:52:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/fundraising-lessons-preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zenloophq\" \/>\n<meta name=\"twitter:site\" content=\"@zenloophq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.zenloop.com\\\/en\\\/in-the-loop\\\/10-lessons-from-10-years-fundraising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zenloop.com\\\/en\\\/in-the-loop\\\/10-lessons-from-10-years-fundraising\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"10 Short Lessons from 10 Long Years Fundraising\",\"datePublished\":\"2022-03-17T09:44:26+00:00\",\"dateModified\":\"2022-05-19T08:52:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.zenloop.com\\\/en\\\/in-the-loop\\\/10-lessons-from-10-years-fundraising\\\/\"},\"wordCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.zenloop.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zenloop.com\\\/en\\\/in-the-loop\\\/10-lessons-from-10-years-fundraising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zenloop.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/fundraising-lessons-preview.jpg\",\"keywords\":[\"Business News\"],\"articleSection\":[\"In the loop\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zenloop.com\\\/en\\\/in-the-loop\\\/10-lessons-from-10-years-fundraising\\\/\",\"url\":\"https:\\\/\\\/www.zenloop.com\\\/en\\\/in-the-loop\\\/10-lessons-from-10-years-fundraising\\\/\",\"name\":\"10 Short Lessons from 10 Long Years Fundraising - 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