{"id":1449,"date":"2022-03-16T15:38:16","date_gmt":"2022-03-16T15:38:16","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/en\/?p=1449"},"modified":"2022-11-08T09:57:15","modified_gmt":"2022-11-08T09:57:15","slug":"customer-journey-mapping","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/resources\/whitepaper\/customer-journey-mapping\/","title":{"rendered":"Customer Journey Mapping"},"content":{"rendered":"<section         class=\"block-data-capture  margin-bottom padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container vertical-middle\">\n\t\t<div class=\"six columns\">\n\t\t\t\n\t\t\t<h1>Learn How to Create a Customer Journey Map<\/h1>\n\t\t\t<p>Did you ever wonder when is a good time to get in touch with your customers? Creating a customer journey map will help you understand, at what points to contact your customers and when to ask for feedback.\r\n\r\n<\/p>\n\t\t\t<div class=\"data-capture\">\n\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f988-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"988\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/1449#wpcf7-f988-o1\" method=\"post\" class=\"wpcf7-form init demo\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"988\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f988-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>First Name<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Last Name<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Company<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-relative six columns\">\n\t\t<p><label> Job Title<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"job_title\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"job_title\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"form-relative\">\n\t<p><label>Email Address<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email_address\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email_address\" \/><\/span>\n\t<\/p>\n<\/div>\n<div style=\"display:none;\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"page-url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"https:\/\/www.zenloop.com\/en\/wp-json\/wp\/v2\/posts\/1449\" type=\"text\" name=\"page-url\" \/><\/span>\n\t<\/p>\n<\/div>\n<div style=\"display: none\">\n\t<p><span class=\"wpcf7-form-control-wrap initialTrafficSource\" data-name=\"initialTrafficSource\"><input type=\"text\" name=\"initialTrafficSource\" id=\"\" class=\"wpcf7-form-control wpcf7-text wpcf7dtx wpcf7dtx-text dtx-pageload\" aria-invalid=\"false\" readonly=\"readonly\" value=\"\" data-dtx-value=\"CF7_get_cookie%20key%3D%27initialTrafficSource%27\" \/><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Download Now for Free\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<div class=\"data-capture-confirmation\">\n\t\t\t\t<h3>Success!<\/h3>\n<p>The white paper is now available for you.<\/p>\n\t\t\t\t<a href=\"https:\/\/zn-lp.com\/CJEN\" class=\"button\" download target=\"_blank\">Download<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<div class=\"six columns\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1212\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/whitepaper-customer-journey-mapping-en.jpg\" class=\"attachment-full size-full\" alt=\"whitepaper-customer-journey-mapping-en\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/whitepaper-customer-journey-mapping-en.jpg 1440w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/whitepaper-customer-journey-mapping-en-300x253.jpg 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/whitepaper-customer-journey-mapping-en-1024x862.jpg 1024w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/whitepaper-customer-journey-mapping-en-768x646.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  margin-bottom no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 2, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1451\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/2022\/03\/customer-journey-mapping-en.jpg\" alt=\"customer-journey-mapping-en\" width=\"1140\" height=\"900\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-journey-mapping-en.jpg 1140w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-journey-mapping-en-300x237.jpg 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-journey-mapping-en-1024x808.jpg 1024w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-journey-mapping-en-768x606.jpg 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>What&#8217;s Inside?<\/h2>\n<p>The challenge for every company is not to lose customers on their journey. On the way to the purchase, there are\u00a0<strong>many places where customers can stop the process<\/strong>\u00a0if they are not completely satisfied or become aware of a better offer.<\/p>\n<p>Visualizing the customer journey can be very helpful in\u00a0<strong>understanding customer behavior and taking the right actions to support<\/strong>\u00a0the customer. In a so-called customer journey map, the entire journey for specific products, customer groups, or services can be graphically displayed. In this guide, you will learn:<\/p>\n<ul>\n<li>What a customer journey map is and looks like<\/li>\n<li>How to create a customer journey map step by step<\/li>\n<li>How to use the customer journey map correctly<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin padding-both\" style=\"background-color:#02193c;color:#ffffff;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>&#8220;Every single contact you have with the customer influences whether or not they will come back.&#8221;<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n<script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\n<section         class=\"block-customer-cases  no-margin padding-both\" style=\"background-color:#ecedef;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">More White Papers<\/h2>\t\t\t\t\t\t<div class=\"grid same-height-container customer-cases  slide-mobile\" style=\"grid-template-columns:1fr 1fr 1fr;\">\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"\/resources\/whitepaper\/roi-customer-experience-management\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"388\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-roi-of-nps-en-2.jpg\" class=\"attachment-full size-full\" alt=\"zenloop-whitepaper-preview-roi-of-nps-en-2\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-roi-of-nps-en-2.jpg 740w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-roi-of-nps-en-2-300x157.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">ROI of Customer Experience Management<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">This white paper shows how NPS-based CXM can be linked to financial metrics to calculate the ROI.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/resources\/whitepaper\/roi-customer-experience-management\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Read More<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"\/resources\/whitepaper\/closing-the-loop\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"388\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-closing-the-loop-en.jpg\" class=\"attachment-full size-full\" alt=\"zenloop-whitepaper-preview-closing-the-loop-en\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-closing-the-loop-en.jpg 740w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-closing-the-loop-en-300x157.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">Closing the Loop \u2013 A Comprehensive NPS Guide<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">In the white paper &#8220;Closing the Loop&#8221;, we show what is important for a successful &#8220;closing the loop&#8221; process<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/resources\/whitepaper\/closing-the-loop\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Read More<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"\/resources\/whitepaper\/most-important-cx-metrics\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"388\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-cx-metrics-en-1.jpg\" class=\"attachment-full size-full\" alt=\"zenloop-whitepaper-preview-cx-metrics-en-1\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-cx-metrics-en-1.jpg 740w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/zenloop-whitepaper-preview-cx-metrics-en-1-300x157.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">A Guide to the 3 Most Important CX Metrics<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">In the white paper &#8220;A Guide to the three most important CX metrics&#8221;, we discuss the NPS\u00ae, CSAT, and CES.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/resources\/whitepaper\/most-important-cx-metrics\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Read More<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  no-margin padding-top\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t6fr 5fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>Recognizing touchpoints with zenloop<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 40px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/h2>\n<p><a class=\"button\" href=\"https:\/\/www.zenloop.com\/en\/request-demo\">Request a Free Demo<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1261\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/2022\/03\/desktop-3.png\" alt=\"Recognize promoters with zenloop\" width=\"600\" height=\"312\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>A Guide to Touchpoints<\/p>\n","protected":false},"author":2,"featured_media":2381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20,9],"tags":[37],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","category-whitepaper","tag-white-papers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>White Paper Customer Journey Mapping | zenloop<\/title>\n<meta name=\"description\" content=\"In this white paper, we introduce the concept of the Customer Journey Map. Learn how to create it and improve the customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zenloop.com\/en\/resources\/whitepaper\/customer-journey-mapping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey Mapping\" \/>\n<meta property=\"og:description\" content=\"In this white paper, we introduce the concept of the Customer Journey Map. 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