{"id":1269,"date":"2022-03-16T11:37:03","date_gmt":"2022-03-16T11:37:03","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/en\/?p=1269"},"modified":"2023-10-31T09:02:30","modified_gmt":"2023-10-31T09:02:30","slug":"referral-marketing","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/en\/blog\/referral-marketing\/","title":{"rendered":"Referral Marketing"},"content":{"rendered":"<section         class=\"block-hero  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"grid \" style=\"grid-template-columns:1fr 1fr\">\n\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Referral Marketing<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>The Best Advertising Is Done by the Customer<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p >The figures speak for themselves\u2014according to a study, 65 % of customers inform themselves before buying a product, reading customer reviews, and using them as a decision-making aid. 34 % also give a rating. If the reviews are negative, companies can lose potential customers even before they get in touch. But there are also ways in which companies can take advantage of customer opinions.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col flex-center image-side \">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Empfehlungsmarketing-Header.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<section         class=\"block-columns  margin-bottom small-padding-top\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Everyone\u2018s experienced it: for example, when you\u2018re looking for a new toaster, you click through the variety of offers or visit the specialist retail stores to find a suitable model. Often you are completely overwhelmed by the many articles and the large selection. The agony of choice\u2014but what do you choose? Usually, the choice is made based on the market leader, the cheapest item, the best offer, or the product that has been recommended by friends or acquaintances.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-contents  small-margin-bottom no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<div class=\"contents-area\">\n\t\t\t\t\t\t\t<h3>Table of Contents<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong class=\"main-section\"><a href=\"#WhatisReferralMarketing\">What is Referral Marketing?<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong class=\"main-section\"><a href=\"#IncreaseReputationSalesandSuccesswithReferralMarketing\">Increase Reputation, Sales, and Success with Referral Marketing<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#TheBasisforRecommendationMarketingSatisfactionandLoyalty\">The Basis for Recommendation Marketing: Satisfaction and Loyalty<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong class=\"main-section\"><a href=\"#HowDoYouGenerateCustomerRecommendations\">How Do You Generate Customer Recommendations?<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong class=\"main-section\"><a href=\"#HowDoYouDriveCustomerRecommendations\">How Do You Drive Customer Recommendations?<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong class=\"main-section\"><a href=\"#InfluencerMarketingasRecommendationMarketing20\">Influencer Marketing as Recommendation Marketing 2.0<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong class=\"main-section\"><a href=\"#DeterminingCustomerSatisfactionandRecommendationReadiness\">Determining Customer Satisfaction and Recommendation Readiness<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#TheImportanceofPromoters\">The Importance of Promoters<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#IfYouDontAskYoullNeverKnow\">If You Don\u2018t Ask, You\u2018ll Never Know!<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sub-section-item\">\u2022 <a href=\"#SocialMediaforBuildingRelationships\">Social Media for Building Relationships<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<strong class=\"main-section\"><a href=\"#CustomerAcquisitionTodaywithRecommendationMarketing\">Customer Acquisition Today with Recommendation Marketing<\/a><\/strong>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ol>\n\t\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  small-margin-bottom no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"WhatisReferralMarketing\">\n\t\t<h2 class=\"section-title\">What is Referral Marketing?<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col notice\">\n\t\t\t\t\t<p><strong>Definition of recommendation marketing (also known as referral marketing):<\/strong><\/p>\n<p>Referral marketing is often also called word-of-mouth marketing or referral marketing. It is not based on traditional marketing channels but instead, the personal recommendation of existing customers, influencing the formation of opinions and purchasing decisions of others. The prerequisite for this is usually that the customer is delighted with the company&#8217;s product or service. Although the focus is mainly on the customer, employees and other partners of the company can also play a role in recommendation marketing.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"blog-sub-section\" id=\"\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\"><\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p>The well-known\u00a0<strong>&#8220;word of mouth&#8221;<\/strong>\u00a0forms the basis of the whole system. This means holding a brand-specific and opinion-forming consumer dialogue, with an exchange of experiences regarding services or products. This process also includes an evaluation. In short, acquaintances or friends make sustainable calls for action based on their own experiences. They recommend their \u201cfavorite\u201d articles, services, and products out of conviction\u2014sometimes, they are offered specific rewards and incentives for doing so. If companies succeed in supporting recommendations in a targeted manner,<strong>\u00a0recommendation marketing is one of the most effective measures for\u00a0<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/new-customer-acquisition\">attracting new customers<\/a><\/strong><a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/new-customer-acquisition\">.\u00a0<\/a><\/p>\n<p>Recommendation marketing ensures&#8230;<\/p>\n<ul>\n<li>increased existing customer turnover,<\/li>\n<li>increased customer loyalty and<\/li>\n<li>free new customer acquisition.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"IncreaseReputationSalesandSuccesswithReferralMarketing\">\n\t\t<h2 class=\"section-title\">Increase Reputation, Sales, and Success with Referral Marketing<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Recommendation marketing is\u00a0<strong>much more than a simple &#8220;recommend us further&#8221;<\/strong>\u00a0or a blunt and indiscriminate over-sharing of discount coupons. The main goal of companies, in the course of recommendation marketing, is to increase the proportion of customers gained based on the recommendations of others. The comparison\u00a0portal Capterra\u00a0showed that companies with product reviews generate 75 percent more leads than companies without customer reviews. This means that\u00a0<strong>positive ratings can be used for up- and cross-selling campaigns<\/strong>. Product reviews also reduce the return rate, as customers can better assess which product suits them. In principle,\u00a0<strong>many different areas can be defined in which recommendations are made.<\/strong><\/p>\n<ul>\n<li>The private environment: friends, acquaintances, and family<\/li>\n<li>Existing and former customers<\/li>\n<li>Permanent employees, freelancers, and former employees<\/li>\n<li>Online-based networks such as Google, Facebook, or LinkedIn<\/li>\n<li>Extended environment: neighbors or colleagues<\/li>\n<\/ul>\n<p>In most cases,\u00a0<strong>captivating services that stand out from the norm are recommended to others<\/strong>. The recommender has to trust the company; after all, they stand for it with their good name when they recommend it. Companies often benefit from this trust bonus because enthusiastic customers are more credible than advertising promises, as even the most creative and appealing advertising campaigns are questioned as soon as acquaintances or friends report a negative experience. A\u00a0study by the University of Frankfurt and the Wharton School of the University of Pennsylvania\u00a0provides similar results: Buyers who became aware of a company through a customer recommendation bring significantly higher profits. The likelihood that these customers will turn away from the company at some point is 13 percent lower than with \u201cnormal\u201d customers.<\/p>\n<p>So\u00a0<strong>we can assume<\/strong>:<\/p>\n<ul>\n<li>Recommendations have a high level of credibility<\/li>\n<li>Recommendations are effective advertising<\/li>\n<li>Recommendations sell successfully and cost-effectively<\/li>\n<li>Recommendations transport enthusiasm and emotions<\/li>\n<\/ul>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"blog-sub-section\" id=\"TheBasisforRecommendationMarketingSatisfactionandLoyalty\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\">The Basis for Recommendation Marketing: Satisfaction and Loyalty<\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p>For customer recommendations,<strong><a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/customer-satisfaction-hub\">\u00a0customer satisfaction<\/a>\u00a0(or even better: <a href=\"https:\/\/www.zenloop.com\/en\/blog\/customer-enthusiasm\/\">customer enthusiasm<\/a>) and\u00a0<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/customer-loyalty\">customer loyalty<\/a><\/strong><strong>\u00a0are of the utmost importance<\/strong>. But many companies make the mistake that customers should only get attention as long as they are new\u2014<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/customer-care-key-to-success\">existing customers<\/a>\u00a0often do not receive nearly as much regard. However, those who neglect loyal customers will not receive referrals. And that&#8217;s not all: It is proven that customers feel even more connected to a company after making a recommendation. Your recommendation has a positive effect on your intention to repurchase. Therefore, it is all the more<strong>\u00a0important to recognize this enormous sales potential and sustainably promote it with recommendation marketing.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"HowDoYouGenerateCustomerRecommendations\">\n\t\t<h2 class=\"section-title\">How Do You Generate Customer Recommendations?<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Although many users are ready to make a recommendation, only around 30 percent actually do so.\u00a0After all, customers only recommend a product or service if they are satisfied to an increased extent.\u00a0As a provider, you have to go the so-called extra mile to stand out from the competition in the market and to retain consumers.\u00a0That means:<\/p>\n<ul>\n<li>The range of services must be exceptional<\/li>\n<li>Customers&#8217; expectations are regularly exceeded<\/li>\n<li>The company should maintain personal contact with customers<\/li>\n<li>Employees are experts and can advise customers in the best possible way<\/li>\n<\/ul>\n<p>However, it is not enough that customers are satisfied if they still do not make recommendations to friends and acquaintances. As mentioned earlier,\u00a0<strong>the best way to generate referrals is to stand out from the competition.<\/strong> Factors that trigger enthusiasm usually stem not from what is done, but from how it is carried out.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-features  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\n\t\t<div class=\"grid features\" style=\"grid-template-columns:1fr 1fr 1fr;grid-gap: 0 30px;\">\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-tachometer-alt-fastest icon\"><\/i>\n\t\t\t\t<h5>Speed<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">Customers who have to wait do not feel as well treated as those who are served quickly and attentively.\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-user-friends icon\"><\/i>\n\t\t\t\t<h5>Be Personal<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">Direct, personal contact gives the customer the feeling of experiencing special appreciation.\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-lock-open-alt icon\"><\/i>\n\t\t\t\t<h5>Flexibility<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">If companies succeed in accepting and implementing individual customer wishes, this has a positive effect\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-concierge-bell icon\"><\/i>\n\t\t\t\t<h5>Additional Service<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">The aim should be not just to fulfill promises but exceed them and do everything possible to inspire customers.\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-grin-stars icon\"><\/i>\n\t\t\t\t<h5>Stories &amp; Emotion<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">We share stories, not information\u2014and recommend things that touch us and are important to us.\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-comment-smile icon\"><\/i>\n\t\t\t\t<h5>External Impact<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">We recommend something that makes us look good to others and that generates positive feedback.\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"HowDoYouDriveCustomerRecommendations\">\n\t\t<h2 class=\"section-title\">How Do You Drive Customer Recommendations?<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p class=\"mb-5\">Attentive customer dealings are the key to efficient recommendation marketing. Therefore, to generate as many recommendations as possible, it should be made as easy as possible for the customer to produce them. For this purpose, the consumer can be offered various options:<\/p>\n<div class=\"col-lg-8 col-12\">\n<ul>\n<li>Your website\u2014customer voices with picture and name<\/li>\n<li>Facebook\u2014to gather feedback from customers, you need a company page. In addition, a &#8220;tab&#8221; must be added to make rating possible<\/li>\n<li>LinkedIn\u2014if you are directly connected to the customers here, you can also ask them for a recommendation<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"blog_slider__slider row col-12\">\n<div class=\"col-lg-8 col-12 blog_slider__list d-flex flex-column mb-lg-0 mb-4\">\n<div class=\"blog_slider__slide active\" data-image=\"\/user\/pages\/ressourcen\/retention\/empfehlungsmarketing\/11._slider-new\/Graphic-1-Empfehlungsmarketing-MotivationFu\u0308rKunden.svg\" data-alt=\"Motivation\">\n<div class=\"d-flex justify-content-between align-items-center blog_slider__slide__toggle\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-accordions  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<div class=\"grid\" style=\"grid-template-columns:2fr 1fr\">\n\t\t\t<div class=\"accordions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion active\">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">1. Creating motivation for customers<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Generating written recommendations translate to work for the customer. Therefore, it is advisable to find incentives for consumers to give feedback quickly and easily. Sweepstakes or discount promotions for the next booking\/purchase have proven themselves especially successful in a social media context. Possible motivational incentives are, for example, 2-for-1 campaigns or goodies for recommendations.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"360\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Graphic-1-Empfehlungsmarketing-MotivationFu\u0308rKunden.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">2. Choosing the right time chevron<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Of course, the customer must first try out the product before they can submit a review. However, it is crucial to choose a healthy distance between the purchase and the recommendation, as not too much time should pass.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"360\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Graphic-2-Empfehlungsmarketing-RichtigerZeitpunkt.svg\" class=\"attachment-full size-full\" alt=\"Choosing the right time chevron\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">3. Make recommendations easy<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>It should be as easy as possible for customers to make a recommendation. Companies should, therefore, ensure that communication also takes a certain incentive. If you convey an exclusivity to the consumer with sentences like \u201cBe the first!\u201d or \u201cDiscover our new product before everybody else!\u201d they will be particularly happy to recommend a product to others.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"304\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/erreichbarkeit.svg\" class=\"attachment-full size-full\" alt=\"Make recommendations easy\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">4. Recommendations can also be negative<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>Negative references spread remarkably quickly. Should this happen, it is essential to acknowledge the criticism and feedback kindly and to make it clear in your reply that the problem will be fixed. The aim is to convey to the customer that their feedback is valued and taken to heart. Also, negative reviews give the company a chance to improve their products according to customer expectations.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"360\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Graphic-4-Empfehlungsmarketing-EmpfehlungAuchNegativ.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion \">\n\t\t\t\t\t\t<h5 class=\"accordion-title\">5. Honesty lasts the longest<\/h5>\t\n\t\t\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t\t\t<p>With the current focus on fake news, it is not advisable to manipulate testimonials, even if the temptation may be great. Most of the time, this is noticeable to customers and discourages purchase.<\/p>\n\t\t\t\t\t\t\t<div class=\"accordion-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"360\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Graphic-5-Empfehlungsmarketing-MotivationFu\u0308rKunden.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"accordion-images col\">\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  margin-top small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"InfluencerMarketingasRecommendationMarketing20\">\n\t\t<h2 class=\"section-title\">Influencer Marketing as Recommendation Marketing 2.0<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>The influence of Instagram influencers and the like is arguably the\u00a0<strong>most popular variant of recommendations of our time.<\/strong>\u00a0In recent years, so-called\u00a0influencer-marketing\u00a0has firmly established itself in the advertising and marketing landscape. Bloggers and Instagrammers enjoy a high level of trust from their followers and thus influence purchasing decisions on a daily basis. These &#8220;opinion makers&#8221; distinguish themselves in different ways:<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-features  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\n\t\t<div class=\"grid features\" style=\"grid-template-columns:1fr 1fr 1fr;grid-gap: 0 30px;\">\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-bullhorn icon\"><\/i>\n\t\t\t\t<h5>Mega-Influencer<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">TV stars or celebrities are characterized by a high level of awareness. Mega-influencers are characterized by a large following and thus a high reach.\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-users icon\"><\/i>\n\t\t\t\t<h5>Macro-Influencer<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">They, too, are characterized by a high reach due to their notoriety. However, the impact on purchase intentions is not as high as with the mega-influencers.\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fal fa-user-friends icon\"><\/i>\n\t\t\t\t<h5>Micro-Influencer<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">These opinion-makers have a small reach and usually have &#8220;only&#8221; a few thousand followers, but often have a closer relationship with their followers.\r\n<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"\">\n\t\t<h2 class=\"section-title\"><\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Due to their popularity and huge influence on their followers, mega- and macro-influencers are particularly popular with companies.\u00a0The mention of a brand by these opinion makers can have a significant impact on the sales and image of a product. But of course, the cooperation between bloggers and companies is not free. Start-ups, in particular, often cannot afford to work with large influencers. Here it is w<strong>orth taking a look at &#8220;creators&#8221; with fewer subscribers. If their target group fits perfectly with your own, this usually has a lot more value for the brand\u2014as the recommendation reaches the right people, and wastage is prevented.<\/strong><\/p>\n<p>It is\u00a0<strong>essential that the recommendation is authentic and not promotional<\/strong>, as otherwise, credibility is lost. Blatant and\u00a0inept product placement\u00a0can have negative consequences for the company and the influencers. The users lose trust in the blogger, which means that he is no longer an option as a multiplier and the company is now also negatively connoted.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  margin-top small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"DeterminingCustomerSatisfactionandRecommendationReadiness\">\n\t\t<h2 class=\"section-title\">Determining Customer Satisfaction and Recommendation Readiness<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>To implement all of this, it is first important to\u00a0<strong>determine the willingness of customers to recommend<\/strong>.\u00a0At zenloop, we use the\u00a0<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/what-is-nps\">Net Promoter Score<sup>\u00ae<\/sup><\/a>\u00a0to examine this point.<strong>\u00a0The Net Promoter System<sup>\u00ae<\/sup><\/strong>\u00a0measures the customer experience along the entire customer journey.\u00a0<strong>In this way, companies can<\/strong><strong>\u00a0understand the customer experience of their customers at an early stage and<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/identify-and-prevent-customer-churn\">\u00a0identify drivers of churn<\/a>\u00a0<\/strong><strong>in good time.<\/strong>\u00a0With these insights, positive product reviews can be generated in a targeted manner. The system divides customers into three groups: Promoters,<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/detractors\">\u00a0Detractors,<\/a>\u00a0and\u00a0Passives.\u00a0In this way, it is possible to\u00a0<strong>capture the status quo and to see how strong the willingness of a recommendation would be<\/strong>.\u00a0This analysis helps to develop effective referral marketing.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"blog-sub-section\" id=\"TheImportanceofPromoters\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\">The Importance of Promoters<\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p><strong>Satisfied customers<\/strong>\u00a0who would recommend a company or product to others are referred to as\u00a0<a href=\"https:\/\/www.zenloop.com\/en\/resources\/retention\/promoters\">promoters in the Net Promoter System<\/a>\u00a0and can act as multipliers for the company. Most of the time, however, they\u00a0<strong>recommend the products and services to their friends and family on their own and are therefore important helpers when it comes to winning new customers<\/strong>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"blog-sub-section\" id=\"IfYouDontAskYoullNeverKnow\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\">If You Don\u2018t Ask, You\u2018ll Never Know!<\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p>Sometimes it&#8217;s so simple:\u00a0<strong>The most effective way to get recommendations is to simply ask customers for them<\/strong>. This is by no means a sign of desperation; it is more a sign of how convinced you are of your own products and services. Whether in your order confirmation, newsletter, or the personal sales interview, experienced marketing experts always find a discreet way to accommodate a question about recommendations.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"blog-sub-section\" id=\"SocialMediaforBuildingRelationships\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"section-title\">Social Media for Building Relationships<\/h3>\n\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t<p>If you are present on many social media platforms, there is now a\u00a0<strong>chance to actively ask for recommendations<\/strong>. Whether via Facebook, LinkedIn, or the newsletter\u2014customers are usually most willing to give feedback immediately after purchase. An optimal start to this process is to obtain\u00a0<a href=\"https:\/\/www.google.com\/intl\/en\/business\/\">reviews under Google\u2019s \u201cMy Business\u201d\u00a0<\/a><\/p>\n<p>Google My Business Profile Checklist<\/p>\n<ul>\n<li>Address<\/li>\n<li>Opening hours<\/li>\n<li>Contact<\/li>\n<li>Brief description of the company profile<\/li>\n<li>Authentic photos<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-blog-section  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\t<div class=\"container\" id=\"CustomerAcquisitionTodaywithRecommendationMarketing\">\n\t\t<h2 class=\"section-title\">Customer Acquisition Today with Recommendation Marketing<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 1fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Positive feedback warms the entrepreneur&#8217;s heart. It is even better if customers pass this on to other potential customers and make a recommendation.\u00a0<strong>Recommendations are usually much more valuable than advertising promises<\/strong>, as customers place great trust in the words of friends, family, and bloggers. Companies that recognize this enormous potential and develop appropriate measures for this type of marketing\u00a0<strong>can increase their reputation and revenue \u2014 without much effort or a large marketing budget.<\/strong>\u00a0After all, the best advertising comes from your customers.<\/p>\n\n\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n<section         class=\"block-columns bottom-panel no-margin small-padding-top\" style=\"background-color:#ecedef;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t7fr 5fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2 class=\"demo-module__headline h2\">Generate recommendations with zenloop<\/h2>\n<p><a class=\"button\" href=\"\/request-demo\">Request a free consultation<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-859\" src=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/2022\/03\/person-e1646731098431.jpg\" alt=\"\" width=\"940\" height=\"761\" srcset=\"https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/person-e1646731098431.jpg 940w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/person-e1646731098431-300x243.jpg 300w, https:\/\/www.zenloop.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/person-e1646731098431-768x622.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The Best Advertising is Done by the Customer<\/p>\n","protected":false},"author":2,"featured_media":2649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21,20],"tags":[16],"class_list":["post-1269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-resources","tag-net-promoter-system"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Referral Marketing<\/title>\n<meta name=\"description\" content=\"Learn how to successfully generate and drive customer recommendations in order to effectively use referral marketing to acquire new customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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