Action Management Study
Find out how effective companies really are when converting customer insights into action and triggering initiatives to improve their customer experience.
What’s Inside?
There’s been a disconnect and zenloop’s here to investigate it! In our action management study we‘ve identified a critical issue that we define as the ‘Action Gap’. This can be best described as an inconsistency between what customer-centric insights companies collect and what actionable measures they derive from them. In order to give an adequate overview of the situation, this study will cover:
- how reactive companies are to customer feedback
- how companies collect and manage insights
- what the main obstacles of customer-driven actions are
… amongst many other valuable takeaways.