In this Masterclass, Cosima Churchill from foodspring and Robert Rebholz from optyliz talk about leveraging direct mail for online businesses. They provide insights into how optilyz enables automation and personalization of direct mailings and how foodspring has been able to leverage direct mailing for customer-centric experiences. Cosima Churchill will discuss specific use cases for foodspring, how they target different personas based on data, and how they have created a multi-channel approach, enriching direct mailing campaigns with messages from other channels like email.
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Cosima is working as a Team Lead at foodspring. She's a Marketing and product specialist with experience in digital marketing, agile practices, design thinking, brand and CRM. Recently Cosima completed her 4th degree, a highly practical MA in Digital Management and Innovation at Hyper Island (one of the world's leading digital business schools). Her studies were in the areas of agile, service design, business transformation, project management, technology, product development and process management.
Robert Rebholz is a managing director at optilyz. He works with many of Europe's best companies to turn direct mail into a CRM performance channel. Before optilyz, Robert led the internationalization of various internet companies. He started his career as a management consultant at Kearney, with a focus on strategy. He holds an MBA from UCLA and a Diploma from WHU.