Many talk about it, but few do it really well: personalization. The digital world offers the possibility to tailor the customer experience perfectly to each customer in order to achieve a higher Customer Lifetime Value. But since this discipline is still not well established in many industries, companies find it difficult to achieve good results.
The "Personalization Framework" was developed based on many years of experience at About You and numerous projects with other companies. It is a structured approach to get up to speed on the topic of personalization quickly and in a targeted manner. In this Masterclass, Stefan Tobel presents the Framework and highlights its practical relevance through various company examples.
This masterclass is presented in German language.
You will shortly receive an email with the Masterclass in your inbox.
Stefan Tobel is a Digital Consultant and supports companies and start-ups that face the challenges of the age of technology. After the company has been founded in 2014, he worked for About You for a total of three years. He played a key role in building up the company, which is one of the fastest growing start-ups in Europe.
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