Online shopping should be fun. The experience should build trust, the information provided should be relevant and efficient. This encourages customers to buy and repurchase. Vanessa Clasen explains how Dynamic Yield brings data silos together to use the unified customer data in a real-time context to meet and exceed customer expectations. Benjamin Ludigs presents how Flaconi uses Dynamic Yield to personalize the shopping experience. A/B testing of new ideas combined with qualitative feedback from market research leads to fast and efficient results, which are explained in this master class using practical examples.
This masterclass is presented in German language.
You will receive an email with the Masterclass in your inbox shortly.
Benjamin Ludigs is responsible for all sales-relevant areas as well as marketing at Flaconi. Previously he worked for a fashion company in e-commerce. He is an expert in brand building, strategic management, business development and online marketing.
Vanessa Clasen is Account Director at Dynamic Yield. She is a specialist in technical product consulting and has worked in e-commerce for more than 16 years. She supports Dynamic Yield in building their personalization platform to attract new businesses, secure customer loyalty and build strong relationships with clients. This helps brands to develop individual customer experiences which drive revenues.
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