Flaconi & Dynamic Yield – Case Study: Personalization along the Customer Journey

CX1 Masterclass 2019

CX1 Masterclass by Flaconi and Dynamic Yield

Online shopping should be fun. The experience should build trust, the information provided should be relevant and efficient. This encourages customers to buy and repurchase. Vanessa Clasen explains how Dynamic Yield brings data silos together to use the unified customer data in a real-time context to meet and exceed customer expectations. Benjamin Ludigs presents how Flaconi uses Dynamic Yield to personalize the shopping experience. A/B testing of new ideas combined with qualitative feedback from market research leads to fast and efficient results, which are explained in this master class using practical examples.

This masterclass is presented in German language.

*The masterclass is presented in German language

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CX1 Masterclass: Personalization along the Customer Journey at the Online Perfumery Flaconi
How to Implement Personalization Measures along the entire Customer Journey
Customer Use Cases presented by Dynamic Yield
Useful Growth Hacks for every Business in all Industries
Providing Excellent Customer Experience through a Holistic Customer Journey
Meet the Speakers
Benjamin Ludigs (Flaconi) – MD & CRO

Benjamin Ludigs is responsible for all sales-relevant areas as well as marketing at Flaconi. Previously he worked for a fashion company in e-commerce. He is an expert in brand building, strategic management, business development and online marketing.

Vanessa Clasen (Dynamic Yield) – Account Director

Vanessa Clasen is Account Director at Dynamic Yield. She is a specialist in technical product consulting and has worked in e-commerce for more than 16 years. She supports Dynamic Yield in building their personalization platform to attract new businesses, secure customer loyalty and build strong relationships with clients. This helps brands to develop individual customer experiences which drive revenues.

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