Etribes - Increasing Customer Lifetime Value with a Smart Personalization Strategy

CX1 Masterclass 2019

CX1 Masterclass by Etribes

Many talk about it, but few do it really well: personalization. The digital world offers the possibility to tailor the customer experience perfectly to each customer in order to achieve a higher Customer Lifetime Value. But since this discipline is still not well established in many industries, companies find it difficult to achieve good results.

The "Personalization Framework" was developed based on many years of experience at About You and numerous projects with other companies. It is a structured approach to get up to speed on the topic of personalization quickly and in a targeted manner. In this Masterclass, Stefan Tobel presents the Framework and highlights its practical relevance through various company examples.

This masterclass is presented in German language.

*The masterclass is presented in German language

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CX1 Masterclass: Increasing Customer Lifetime Value with a Smart Personalization Strategy
Personalization as the Foundation for CX Success in every Business
Suitable KPIs for Measuring Customer Experience
The Personalization Framework as a Strategic Guide across all Industries
How to Focus on Customers and Achieve Sustainable Customer Loyalty
Achieving a Higher Customer Lifetime Value through Targeted Measures
Meet the Speaker
Stefan Tobel (Etribes) – Head of Digital Product Development

Stefan Tobel is a Digital Consultant and supports companies and start-ups that face the challenges of the age of technology. After the company has been founded in 2014, he worked for About You for a total of three years. He played a key role in building up the company, which is one of the fastest growing start-ups in Europe.

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