MTV

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MTV (originally an initialism of Music Television) is an American pay television channel that serves as the flagship property of owner Viacom Media Networks (a division of Viacom) and is headquartered in New York City. The channel was launched on August 1, 1981, and originally aired music videos as guided by television personalities known as video jockeys (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.

Since its inception, MTV has toned down its music video programming significantly, and its programming now consists mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, with limited music video programming in off-peak time periods.

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NPS

MTV (originally an initialism of Music Television) is an American pay television channel that serves as the flagship property of owner Viacom Media Networks (a division of Viacom) and is headquartered in New York City. The channel was launched on August 1, 1981, and originally aired music videos as guided by television personalities known as video jockeys (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.

Since its inception, MTV has toned down its music video programming significantly, and its programming now consists mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, with limited music video programming in off-peak time periods.

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