Beats Music

Large  |  B2C  |  Internet Services

Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithm-based personalization with expert music suggestions from a variety of sources.

Development began in 2012 under the name Daisy. The service built upon Beats' consumer electronics line and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.

Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music stopped accepting new subscriptions when Apple Music launched on June 30, 2015. Subscribers were moved to the new service. Beats Music was completely discontinued on November 30, 2015.

30


NPS

Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithm-based personalization with expert music suggestions from a variety of sources.

Development began in 2012 under the name Daisy. The service built upon Beats' consumer electronics line and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.

Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music stopped accepting new subscriptions when Apple Music launched on June 30, 2015. Subscribers were moved to the new service. Beats Music was completely discontinued on November 30, 2015.

30


NPS

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