Flowers Foods

N/A  |  B2C  |  Food

Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 46 bakeries, producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flower Foods' products are sold regionally through a direct store delivery network that encompasses the East, South, and Southwest, West and the Northwest, and are delivered nationwide to retailers' warehouses.

Flowers Foods has two operating segments: The Direct Store Delivery (DSD); and the Warehouse. The DSD Segment handles fresh bread, buns, rolls, and snack cakes that are sold regionally through a network of independent distributors. The company is continually expanding its market reach through acquisitions and by stretching its current territory. Flowers’ Warehouse Segment is responsible for the national distribution of frozen snack cakes, bread, and rolls that are sold directly to customers' warehouses. Flowers owns the brands Mrs. Freshley's and the European Bakers'. Mrs. Freshley's produces snack cakes, which are available nationally to retail and vending customers through this segment. The European Bakers' brand of frozen specialty bread and rolls are available nationally to retail in-store bakeries and foodservice customers.

-9


NPS

Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 46 bakeries, producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flower Foods' products are sold regionally through a direct store delivery network that encompasses the East, South, and Southwest, West and the Northwest, and are delivered nationwide to retailers' warehouses.

Flowers Foods has two operating segments: The Direct Store Delivery (DSD); and the Warehouse. The DSD Segment handles fresh bread, buns, rolls, and snack cakes that are sold regionally through a network of independent distributors. The company is continually expanding its market reach through acquisitions and by stretching its current territory. Flowers’ Warehouse Segment is responsible for the national distribution of frozen snack cakes, bread, and rolls that are sold directly to customers' warehouses. Flowers owns the brands Mrs. Freshley's and the European Bakers'. Mrs. Freshley's produces snack cakes, which are available nationally to retail and vending customers through this segment. The European Bakers' brand of frozen specialty bread and rolls are available nationally to retail in-store bakeries and foodservice customers.

-9


NPS

Score updated:
Net Promoter Type

N/A

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