Volkswagen

Medium  |  B2C  |  Automotive

Volkswagen (German: [ˈfɔlksˌvaːɡn̩] (About this soundlisten); English: /ˈvoʊks-, ˈvɒlksˌwɑː-, ˌwæɡən, ˈfɒlksˌvɑːɡən/), shortened to VW (German: [ˈfaʊ̯ˈveː]), is a German automaker founded on 28 May 1937 by the German Labour Front, a Nazi labour union, and headquartered in Wolfsburg. It is the flagship marque of the Volkswagen Group, the largest automaker by worldwide sales in 2016 and 2017. The group's biggest market is in China, which delivers 40% of its sales and profits.

Volkswagen translates to people's car in German. The company's current international advertising slogan is just Volkswagen, referencing the name's meaning.

41


NPS

Volkswagen (German: [ˈfɔlksˌvaːɡn̩] (About this soundlisten); English: /ˈvoʊks-, ˈvɒlksˌwɑː-, ˌwæɡən, ˈfɒlksˌvɑːɡən/), shortened to VW (German: [ˈfaʊ̯ˈveː]), is a German automaker founded on 28 May 1937 by the German Labour Front, a Nazi labour union, and headquartered in Wolfsburg. It is the flagship marque of the Volkswagen Group, the largest automaker by worldwide sales in 2016 and 2017. The group's biggest market is in China, which delivers 40% of its sales and profits.

Volkswagen translates to people's car in German. The company's current international advertising slogan is just Volkswagen, referencing the name's meaning.

41


NPS

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