Harley-Davidson

Large  |  B2C  |  Automotive

Harley-Davidson, Inc. or Harley, is an American motorcycle manufacturer founded in 1903 as Harley-Davidson Motor Co. in Milwaukee, Wisconsin. It was one of two major American motorcycle manufacturers to survive the Great Depression. The company has also survived numerous ownership relationships, ancillary agreements, periods of poor economic health and product quality, and intense global competition.

Today, Harley-Davidson is one of the world's largest motorcycle manufacturers and a legendary brand known for its loyal followers. There are owner clubs and events around the world, as well as a brand-focused museum sponsored by the company. Harley-Davidson is also known for a style of customization and customization that led to the creation of the Chopper motorcycle style.

81


NPS

Harley-Davidson, Inc. or Harley, is an American motorcycle manufacturer founded in 1903 as Harley-Davidson Motor Co. in Milwaukee, Wisconsin. It was one of two major American motorcycle manufacturers to survive the Great Depression. The company has also survived numerous ownership relationships, ancillary agreements, periods of poor economic health and product quality, and intense global competition.

Today, Harley-Davidson is one of the world's largest motorcycle manufacturers and a legendary brand known for its loyal followers. There are owner clubs and events around the world, as well as a brand-focused museum sponsored by the company. Harley-Davidson is also known for a style of customization and customization that led to the creation of the Chopper motorcycle style.

81


NPS

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