Jörg Nottebohm from Contentsquare explains how their software can be used to optimize the customer experience and presents the case of the Berlin-based shop JUNIQE together with its Founder & MD Marc Pohl. They reveal how digital teams are enabled by Contentsquare to make decisions based on behavioral data.
The speakers present how the customer experience can be improved, how discussions can be raised to a new level, as well as reasons and effects of data democratization.
This Masterclass is presented in German language.
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Jörg is an expert in the fields of digital marketing and SaaS software companies. He has worked in sales at Contentsquare since 2017, helping clients transform their businesses with technology across retail, travel, telecommunications and automotive industry. Previously, he managed his own retail business and worked in various pre-sales and after-sales positions.
Marc is Managing Director of JUNIQE, Europe's leading marketplace for affordable art. Before founding JUNIQE in 2014, Marc was Vice President of Logistics & Operations at Fab.com. In 2016, Marc was honored at the prestigious Forbes "30 out of 30 Europe list" for E-Commerce & Retail. In recent years, Marc has developed a deep passion for digital product development and a strong belief in the power of data.
Personalizing the Customer Journey