NPS® in Germany
The Right Method for Measuring Customer Satisfaction?
How is your organization regarded by your customers? Do they love you? The Net Promoter Score® (NPS) will help you find out. In other European countries, and especially the USA, the NPS system is held in very high regard. But how about the NPS system in Germany – is it a red-haired stepchild or a justified method of measuring customer satisfaction?
The Net Promoter Score in Germany is becoming an important key metric to judge an organization's success, offering a simple method to monitor customer satisfaction. At the international level though, there are immense differences in how critical customers award their scores. Companies are therefore well-advised to deal only with results from their own country and not to compare themselves with NPS scores from abroad.