{"id":5846,"date":"2022-10-21T15:32:12","date_gmt":"2022-10-21T15:32:12","guid":{"rendered":"https:\/\/zenloop1.wpengine.com\/de\/?p=5846"},"modified":"2025-02-26T13:14:11","modified_gmt":"2025-02-26T13:14:11","slug":"action-management-category-introduction","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/action-management-category-introduction\/","title":{"rendered":"Action Management Einf\u00fchrung"},"content":{"rendered":"<section         class=\"block-data-capture  no-margin padding-both\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container vertical-middle\">\n\t\t<div class=\"six columns\">\n\t\t\t\n\t\t\t<h1>Was ist Action Management?<\/h1>\n\t\t\t<p><strong>Verf\u00fcgbar in Englisch<\/strong><br><br>\r\nErfahre, warum Unternehmen Schwierigkeiten haben, Kundeneinblicke in sinnvolle Initiativen umzusetzen, und finde heraus, was du tun kannst, um Herausforderungen in Chancen zu verwandeln.<\/p>\n\t\t\t<div class=\"data-capture\">\n\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f988-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"988\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/posts\/5846#wpcf7-f988-o1\" method=\"post\" class=\"wpcf7-form init demo\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"988\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f988-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Vorname<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Nachname<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Unternehmen<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Jobtitel<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"job_title\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"job_title\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"form-relative\">\n\t<p><label>E-Mail Adresse<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email_address\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email_address\" \/><\/span>\n\t<\/p>\n<\/div>\n<div style=\"display:none;\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"page-url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"https:\/\/www.zenloop.com\/de\/wp-json\/wp\/v2\/posts\/5846\" type=\"text\" name=\"page-url\" \/><\/span>\n\t<\/p>\n<\/div>\n<div style=\"display: none\">\n\t<p><span class=\"wpcf7-form-control-wrap initialTrafficSource\" data-name=\"initialTrafficSource\"><input type=\"text\" name=\"initialTrafficSource\" id=\"\" class=\"wpcf7-form-control wpcf7-text wpcf7dtx wpcf7dtx-text dtx-pageload\" aria-invalid=\"false\" readonly=\"readonly\" value=\"\" data-dtx-value=\"CF7_get_cookie%20key%3D%27initialTrafficSource%27\" \/><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Jetzt kostenlos herunterladen\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<div class=\"data-capture-confirmation\">\n\t\t\t\t<h3>Erfolgreich!<\/h3>\n<p>Das Whitepaper ist jetzt f\u00fcr dich verf\u00fcgbar.<\/p>\n\t\t\t\t<a href=\"https:\/\/zn-lp.com\/Action-Management\" class=\"button\" download target=\"_blank\">Download<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<div class=\"six columns\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"842\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/lead-form-whitepaper-am-category-introduction-en.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/lead-form-whitepaper-am-category-introduction-en.jpg 1000w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/lead-form-whitepaper-am-category-introduction-en-300x253.jpg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/lead-form-whitepaper-am-category-introduction-en-768x647.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-both\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 2, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5859\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/zenloop-whitepaper-lp-AM-Category-Introduction-en-300x237.jpg\" alt=\"\" width=\"300\" height=\"237\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/zenloop-whitepaper-lp-AM-Category-Introduction-en-300x237.jpg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/zenloop-whitepaper-lp-AM-Category-Introduction-en-1024x808.jpg 1024w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/zenloop-whitepaper-lp-AM-Category-Introduction-en-768x606.jpg 768w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/zenloop-whitepaper-lp-AM-Category-Introduction-en.jpg 1140w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>Was ist drin?<\/h2>\n<p>Wir alle wollen das Beste f\u00fcr den Kunden, doch nur wenige Unternehmen erreichen tats\u00e4chlich die so sehr geforderte Kundenzentrierung. Woran liegt das? Vielen Unternehmen gelingt es nicht, die W\u00fcnsche ihrer Kunden mit den entsprechenden Initiativen in Einklang zu bringen, wodurch eine &#8222;Action Gap&#8220; entsteht. Mit Hilfe des Action Management k\u00f6nnen Unternehmen diese L\u00fccke schlie\u00dfen, indem sie die Probleme richtig erkennen und Ma\u00dfnahmen ergreifen, die auf die Probleme jedes einzelnen Kunden zugeschnitten sind.<\/p>\n<p>Um besser zu verstehen, was die &#8222;Action Gap&#8220; ist und wie sie erfolgreich vermieden werden kann, wird in diesem Whitepaper Folgendes erkl\u00e4rt:<\/p>\n<ul>\n<li>Die wichtigsten Hindernisse, die Unternehmen daran hindern, die richtigen Ma\u00dfnahmen zu ergreifen<\/li>\n<li>Warum bestehende L\u00f6sungen bisher versagt haben<\/li>\n<li>Die 5 Phasen eines erfolgreichen Action Management<\/li>\n<li>Wie du Action Management zu deinem Vorteil nutzen kannst&#8230;und vieles mehr.<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-both\" style=\"background-color:#02193c;color:#ffffff;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h3>Es besteht eine Diskrepanz zwischen den W\u00fcnschen der Kunden und den von den Unternehmen ergriffenen Initiativen. Dieses Problem ist heute als &#8222;The Action Gap&#8220; bekannt.<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n<script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\n<section         class=\"block-customer-cases  no-margin padding-both\" style=\"background-color:#ecedef;color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">Weitere Whitepaper<\/h2>\t\t\t\t\t\t<div class=\"grid same-height-container customer-cases  slide-mobile\" style=\"grid-template-columns:1fr 1fr 1fr;\">\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/action-management-study\/\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"388\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/08\/preview-am-study-en.jpg\" class=\"attachment-full size-full\" alt=\"image of action management study preview\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/08\/preview-am-study-en.jpg 740w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/08\/preview-am-study-en-300x157.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">Action Management Study<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">Finde heraus, wie effektiv Unternehmen wirklich bei der Umwandlung von Kundeneinblicke in Ma\u00dfnahmen zur Verbesserung der Kundenerfahrung sind.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/action-management-study\/\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Weiterlesen<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/feedbackdaten-managen\/\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"388\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-whitepaper-preview-feedbackdaten-de.jpg\" class=\"attachment-full size-full\" alt=\"vorschau whitepaper feedbackdaten\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-whitepaper-preview-feedbackdaten-de.jpg 740w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-whitepaper-preview-feedbackdaten-de-300x157.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">Feedbackdaten richtig managen<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">Erfahre, wie du die gr\u00f6\u00dften Herausforderungen bei der Erfassung und Analyse von Feedbackdaten erfolgreich meistern kannst.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/feedbackdaten-managen\/\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Weiterlesen<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/roi-customer-experience-management\/\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"388\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/09\/zenloop-whitepaper-preview-roi-of-nps-de.jpg\" class=\"attachment-full size-full\" alt=\"image of roi des nps whitepaper\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/09\/zenloop-whitepaper-preview-roi-of-nps-de.jpg 740w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/09\/zenloop-whitepaper-preview-roi-of-nps-de-300x157.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">ROI des Customer Experience Managements<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">Lerne, wie du den NPS mit finanziellen Metriken verkn\u00fcpfst und so den Return on Investment Ihres CX-Programms berechnest.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/roi-customer-experience-management\/\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Weiterlesen<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-top\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t5fr 7fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>Verbessere dein CLTV und f\u00fchre die richtigen Ma\u00dfnahmen mit zenloop durch<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 40px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/h2>\n<p><a class=\"button\" href=\"\/en\/request-demo\">Entfessel dein Action Management<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1727\" src=\"https:\/\/zenloop1.wpengine.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/person_white_bg-300x271.jpeg\" alt=\"person_with laptop-white_bg\" width=\"470\" height=\"424\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/person_white_bg-300x271.jpeg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/person_white_bg-768x693.jpeg 768w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/person_white_bg.jpeg 940w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Die korrekte Umsetzung von Kundeneinblicken in sinnvolle Initiativen<\/p>\n","protected":false},"author":12,"featured_media":5854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[20,9],"tags":[],"class_list":["post-5846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ressourcen","category-whitepaper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Einf\u00fchrung in das Action Management | zenloop<\/title>\n<meta name=\"description\" content=\"Erfahre, warum Unternehmen Schwierigkeiten haben, Kundeneinblicke in sinnvolle Initiativen umzusetzen, und wie du dies erfolgreich vermeiden kannst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/action-management-category-introduction\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Action Management Einf\u00fchrung\" \/>\n<meta property=\"og:description\" content=\"Erfahre, warum Unternehmen Schwierigkeiten haben, Kundeneinblicke in sinnvolle Initiativen umzusetzen, und wie du dies erfolgreich vermeiden kannst.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/action-management-category-introduction\/\" \/>\n<meta property=\"og:site_name\" content=\"zenloop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zenloop\/\" \/>\n<meta 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