{"id":3415,"date":"2022-04-27T09:08:22","date_gmt":"2022-04-27T09:08:22","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/de\/?p=3415"},"modified":"2022-11-22T10:06:18","modified_gmt":"2022-11-22T10:06:18","slug":"keynote-otto-cx1-world-2021","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/de\/ressourcen\/keynote-otto-cx1-world-2021\/","title":{"rendered":"\u201eHey OTTO, sprich mit mir\u201c"},"content":{"rendered":"<section         class=\"block-hero  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"grid \" style=\"grid-template-columns:1fr 1fr\">\n\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>\u201eHey OTTO, sprich mit mir\u201c<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p >Otto f\u00fchrt durch die Dos und Dont\u2018s einer Chatbot-gest\u00fctzten Customer Experience im Kundenservice.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#form\" class=\"button\">Jetzt anschauen<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col flex-center image-side \">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"482\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-page-header-otto.png\" class=\"attachment-full size-full\" alt=\"cx1-page-header-otto\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-page-header-otto.png 942w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-page-header-otto-300x154.png 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-page-header-otto-768x393.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<section         class=\"block-features  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">Key Facts<\/h2>\t\t<div class=\"grid\" style=\"grid-template-columns:\t1fr\">\n\t\t<div class=\"grid features\" style=\"grid-template-columns:repeat(3, 1fr);grid-gap: 0 30px;\">\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-users-class icon\"><\/i>\n\t\t\t\t<h5>Event<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">CX1 WORLD 2021<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-calendar-alt icon\"><\/i>\n\t\t\t\t<h5>Datum<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">24. September 2021<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-presentation icon\"><\/i>\n\t\t\t\t<h5>Thema<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">Kundenmanagement<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-both\" style=\"background-color:#ecedef;\" id=\"form\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 0.5fr 2fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>Jetzt die Aufzeichnung ansehen<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/h2>\n<p>Chatbots im Customer Care polarisieren. Im Idealfall verhelfen sie Kundenanliegen in Sekundenbruchteilen zu l\u00f6sen, bei schlechter Umsetzung k\u00f6nnen sie aber auch hohe Frustration bei den Kunden ausl\u00f6sen. Sebastian und Daniel teilen die Erfahrungen aus der Entwicklung und Umsetzung einer ganzheitlichen Chatbot Strategie f\u00fcr die Otto Group, zeigen einerseits die Fallstricke auf aber auch wie eine hohe Kundenakzeptanz erreicht werden kann.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 0.5fr 2fr\">\t\t\t\t\n\t\t\t\t<div class=\"col checklist\">\n\t\t\t\t\t<h3 class=\"h2 mb-3\">Das erwartet Sie:<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/h3>\n<ul class=\"checkmark_list mb-4 mb-md-0\">\n<li><i class=\"fal fa-check fa-fw\"><\/i>Welche Auswirkung der Corona Pandemie auf den E-Commerce die Otto Group verzeichnen konnte<\/li>\n<li><i class=\"fal fa-check fa-fw\"><\/i>Welche positive Wirkung die Einf\u00fchrung eines Chatbots auf das Kundenerlebnis hat<\/li>\n<li><i class=\"fal fa-check fa-fw\"><\/i>Was die g\u00e4ngigen Painpoints der Kunden, mit denen sich Otto auseinandersetzen muss, sind<\/li>\n<li><i class=\"fal fa-check fa-fw\"><\/i>Wie mit Customer Insights eine Verbesserung der Kundenerlebnisse geschaffen wird<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3147\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/event-page-okmb-expectation-image.jpeg\" alt=\"event-page-okmb-expectation-image\" width=\"940\" height=\"676\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/event-page-okmb-expectation-image.jpeg 940w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/event-page-okmb-expectation-image-300x216.jpeg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/event-page-okmb-expectation-image-768x552.jpeg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n<script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\n<section         class=\"block-speakers  no-margin padding-both\" style=\"background-color:#ecedef;\" id=\"\"\n>\t\n\t\t<div class=\"container\">\n\t\t\t<h2 class=\"section-title\">Die Speaker<\/h2>          \t<div class=\"speakers slider-disabled \">\n\t\t\t\t\t\t\t\t\t<div class=\"speaker table\">\n\t\t\t\t\t\t<div class=\"left-side\" style=\"background-image:url('https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-2021-otto-dr-sebastian-walter.jpeg')\"><\/div>\n\t\t\t\t\t\t<div class=\"right-side\">\n\t\t\t\t\t\t\t<h4>Dr. Sebastian Walter<\/h4>\n\t\t\t\t\t\t\t<div class=\"position\">VP Digital und Consulting<\/div>\n\t\t\t\t\t\t\t<p>Sebastian Walter verantwortet als Vice President den Bereich &#8222;Digital und Consulting&#8220;. Zuletzt arbeitete er als Expert VP und Head of Digital Solutions bei Bain &amp; Company und zuvor im Vertriebs- und Marketingmanagement bei Unilever und Olympus Optical. Als Experte f\u00fcr die Konsumg\u00fcterindustrie, das Gesundheitswesen und den Handel hat er Kunden dabei unterst\u00fctzt, digitale L\u00f6sungen zu finden.<\/p>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"72\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/logo-otto.svg\" class=\"attachment-full size-full\" alt=\"logo-otto\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"speaker table\">\n\t\t\t\t\t\t<div class=\"left-side\" style=\"background-image:url('https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-2021-ottogroup-daniel-krantz.jpeg')\"><\/div>\n\t\t\t\t\t\t<div class=\"right-side\">\n\t\t\t\t\t\t\t<h4>Daniel Krantz<\/h4>\n\t\t\t\t\t\t\t<div class=\"position\">Division Manager &#8222;Digital &amp; Consulting&#8220;<\/div>\n\t\t\t\t\t\t\t<p>Als Head of Digital &amp; Consulting ist Daniel Krantz f\u00fcr zahlreiche digitale Projekte in der Otto Group Holding verantwortlich. Mit seinem Team ber\u00e4t er die Unternehmen der Otto Group und unterst\u00fctzt sie bei der Umsetzung von Projekten. Sein aktueller Fokus liegt auf Shopping-Apps, Chatbots und Sprachanwendungen. Zuletzt leitete er das Mobile Lab der Otto Group und davor die Produktteams in der freenet Group.<\/p>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"72\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/logo-otto-1.svg\" class=\"attachment-full size-full\" alt=\"logo-otto (1)\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Strategien f\u00fcr internationale CX-Excellence<\/p>\n","protected":false},"author":2,"featured_media":3422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5,20],"tags":[10],"class_list":["post-3415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academy","category-ressourcen","tag-keynotes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201eHey OTTO, sprich mit mir\u201c<\/title>\n<meta name=\"description\" content=\"Otto f\u00fchrt auf der CX1 WORLD 2021 durch die Dos und Dont\u2018s einer Chatbot-gest\u00fctzten Customer Experience im Kundenservice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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