{"id":3048,"date":"2022-04-21T14:38:52","date_gmt":"2022-04-21T14:38:52","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/de\/?p=3048"},"modified":"2025-06-01T23:34:49","modified_gmt":"2025-06-01T23:34:49","slug":"keynote-bvg-cx1-mobility-2021","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/de\/ressourcen\/keynote-bvg-cx1-mobility-2021\/","title":{"rendered":"N\u00e4chste Station: Customer Experience"},"content":{"rendered":"<section         class=\"block-hero  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"grid \" style=\"grid-template-columns:1fr 1fr\">\n\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>N\u00e4chste Station: Customer Experience<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p >Erfahren Sie, wie die BVG den Relaunch-Prozess angegangen ist und welche Rolle die Website im Gesamtkontext der Unternehmensstrategie spielt.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#form\" class=\"button\">Jetzt anschauen<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col flex-center image-side \">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"482\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/header-cx1-transportation-bvg.png\" class=\"attachment-full size-full\" alt=\"header-cx1-transportation-bvg\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/header-cx1-transportation-bvg.png 942w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/header-cx1-transportation-bvg-300x154.png 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/header-cx1-transportation-bvg-768x393.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<section         class=\"block-features  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">Key Facts<\/h2>\t\t<div class=\"grid\" style=\"grid-template-columns:\t1fr\">\n\t\t<div class=\"grid features\" style=\"grid-template-columns:repeat(3, 1fr);grid-gap: 0 30px;\">\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-users-class icon\"><\/i>\n\t\t\t\t<h5>Event<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">CX1 Mobility 2021<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-calendar-alt icon\"><\/i>\n\t\t\t\t<h5>Datum<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">24. Juni 2021<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a class=\"col feature \" >\n\t\t\t\t<i class=\"block__icon fal fa-calendar-alt icon\"><\/i>\n\t\t\t\t<h5>Thema<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"description \">Customer Centricity<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-both\" style=\"background-color:#ecedef;\" id=\"form\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 0.5fr 2fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>Jetzt die Aufzeichnung ansehen<\/h2>\n<h5 class=\"mb-2\">Kundenzentrierung bei der BVG<\/h5>\n<p>Die Website eines \u00d6PNV-Unternehmens ist der zentrale Einstiegspunkt f\u00fcr verschiedene Nutzer:innengruppen und muss die strategischen Schwerpunkte abbilden. Aktuell wird die Website bvg.de einem Relaunch unterzogen. Die neue Version der Website wird mit einem besonderen Fokus auf die Kundenzentrierung umgestaltet.<\/p>\n<p>In Ihrem Vortrag berichtet Jekaterina Cechini, Head of eCommerce and Sales Innovations bei den Berliner Verkehrsbetrieben, wie das Team den Relaunch-Prozess mithilfe agiler Arbeitsmethoden angegangen ist und welche Rolle die Website im Gesamtkontext der Unternehmensstrategie spielt.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t2fr 0.5fr 2fr\">\t\t\t\t\n\t\t\t\t<div class=\"col checklist\">\n\t\t\t\t\t<h3 class=\"h2 mb-3\">Was Sie erwartet<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/h3>\n<ul class=\"checkmark_list mb-4 mb-md-0\">\n<li><i class=\"fal fa-check fa-fw\"><\/i>Wie die BVG vorgegangen ist, um bei der Neuentwicklung der Website nutzerzentriert zu agieren<\/li>\n<li><i class=\"fal fa-check fa-fw\"><\/i>Wie das Team die Neuentwicklung mit agilen Arbeitsmethoden umgesetzt hat<\/li>\n<li><i class=\"fal fa-check fa-fw\"><\/i>Auf welche Aspekte die BVG in puncto Website-Design sowie -struktur geachtet hat<\/li>\n<li><i class=\"fal fa-check fa-fw\"><\/i>Wie sie diese Punkte hinsichtlich der Nutzerzentrierung evaluiert und getestet hat<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3051\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-recordings-what-to-expect.jpeg\" alt=\"cx1-recordings-what-to-expect\" width=\"950\" height=\"532\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-recordings-what-to-expect.jpeg 950w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-recordings-what-to-expect-300x168.jpeg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-recordings-what-to-expect-768x430.jpeg 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n<script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\n<section         class=\"block-speakers  no-margin padding-both\" style=\"background-color:#ecedef;\" id=\"\"\n>\t\n\t\t<div class=\"container\">\n\t\t\t<h2 class=\"section-title\">Die Speakerin<\/h2>          \t<div class=\"speakers slider-disabled \">\n\t\t\t\t\t\t\t\t\t<div class=\"speaker table\">\n\t\t\t\t\t\t<div class=\"left-side\" style=\"background-image:url('https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/cx1-transportation-speaker-image-bvg.jpeg')\"><\/div>\n\t\t\t\t\t\t<div class=\"right-side\">\n\t\t\t\t\t\t\t<h4>Jekaterina Cechini<\/h4>\n\t\t\t\t\t\t\t<div class=\"position\">Head of eCommerce<\/div>\n\t\t\t\t\t\t\t<p>Jekaterina Cechini ist Head of eCommerce und Vertriebsinnovationen bei den Berliner Verkehrsbetrieben (BVG) mit einem Team von 35 Mitarbeiter:innen und verantwortet den digitalen Vertrieb, die Vertriebs-Apps und die Website bvg.de. Zuvor hat sie bei ImmobilienScout24 Strategieprojekte geleitet und war als Head of Product f\u00fcr die Weiterentwicklung des Produktportfolios verantwortlich.<\/p>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"72\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/bvg.svg\" class=\"attachment-full size-full\" alt=\"bvg\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Wie die BVG ihre Website nutzerzentriert neu entwickelt<\/p>\n","protected":false},"author":2,"featured_media":3321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5,20],"tags":[10],"class_list":["post-3048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academy","category-ressourcen","tag-keynotes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>N\u00e4chste Station: Customer Experience [BVG Keynote]<\/title>\n<meta name=\"description\" content=\"Entdecken Sie die BVG-Keynote auf der CX1 Mobility, in der zukunftsweisende Strategien zur Verbesserung der Kundenerlebnisse pr\u00e4sentiert werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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