{"id":1521,"date":"2022-03-16T16:50:33","date_gmt":"2022-03-16T16:50:33","guid":{"rendered":"http:\/\/yhs.uyx.mybluehost.me\/de\/?p=1521"},"modified":"2022-09-28T12:04:08","modified_gmt":"2022-09-28T12:04:08","slug":"roi-cxm-cheat-sheet","status":"publish","type":"post","link":"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/roi-cxm-cheat-sheet\/","title":{"rendered":"Der ROI des CXM \u2013 ein praktisches Cheat Sheet"},"content":{"rendered":"<section         class=\"block-data-capture  no-margin padding-both\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container vertical-middle\">\n\t\t<div class=\"six columns\">\n\t\t\t\n\t\t\t<h1>Schritt f\u00fcr Schritt: NPS\u00ae mit Finanzmetriken verbinden<\/h1>\n\t\t\t<p>Erfahren Sie, wie Sie den NPS nutzen k\u00f6nnen, um den Umsatz Ihres Unternehmens zu steigern und dies mit Zahlen zu belegen.\r\n\r\n<\/p>\n\t\t\t<div class=\"data-capture\">\n\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f988-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"988\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/posts\/1521#wpcf7-f988-o1\" method=\"post\" class=\"wpcf7-form init demo\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"988\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f988-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Vorname<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Nachname<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Unternehmen<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-relative six columns\">\n\t\t<p><label>Jobtitel<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"job_title\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"job_title\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"form-relative\">\n\t<p><label>E-Mail Adresse<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email_address\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email_address\" \/><\/span>\n\t<\/p>\n<\/div>\n<div style=\"display:none;\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"page-url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"https:\/\/www.zenloop.com\/de\/wp-json\/wp\/v2\/posts\/1521\" type=\"text\" name=\"page-url\" \/><\/span>\n\t<\/p>\n<\/div>\n<div style=\"display: none\">\n\t<p><span class=\"wpcf7-form-control-wrap initialTrafficSource\" data-name=\"initialTrafficSource\"><input type=\"text\" name=\"initialTrafficSource\" id=\"\" class=\"wpcf7-form-control wpcf7-text wpcf7dtx wpcf7dtx-text dtx-pageload\" aria-invalid=\"false\" readonly=\"readonly\" value=\"\" data-dtx-value=\"CF7_get_cookie%20key%3D%27initialTrafficSource%27\" \/><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Jetzt kostenlos herunterladen\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<div class=\"data-capture-confirmation\">\n\t\t\t\t<h3>Erfolgreich!<\/h3>\n<p>Das Whitepaper ist jetzt f\u00fcr Sie verf\u00fcgbar.<\/p>\n\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/11bQ6NT0am3hW1xBsm6yzqOiiiCofp5Lr\/view?usp=sharing\" class=\"button\" download target=\"_blank\">Download<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<div class=\"six columns\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1212\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/lead-form-one-pager-roi-of-nps-cheat-sheet-de.jpg\" class=\"attachment-full size-full\" alt=\"Guide ROI of NPS Cheat Sheet\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/lead-form-one-pager-roi-of-nps-cheat-sheet-de.jpg 1440w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/lead-form-one-pager-roi-of-nps-cheat-sheet-de-300x253.jpg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/lead-form-one-pager-roi-of-nps-cheat-sheet-de-1024x862.jpg 1024w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/lead-form-one-pager-roi-of-nps-cheat-sheet-de-768x646.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-both\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 2, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5225\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-onepager-lp-roi-of-cxm-cheat-sheet-de.jpg\" alt=\"vorschau roi of nps cheat sheet\" width=\"1140\" height=\"900\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-onepager-lp-roi-of-cxm-cheat-sheet-de.jpg 1140w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-onepager-lp-roi-of-cxm-cheat-sheet-de-300x237.jpg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-onepager-lp-roi-of-cxm-cheat-sheet-de-1024x808.jpg 1024w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-onepager-lp-roi-of-cxm-cheat-sheet-de-768x606.jpg 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col flex-center\">\n\t\t\t\t\t<h2>Was ist drin?<\/h2>\n<p>Die positiven Auswirkungen des Net Promoter System<sup>\u00ae<\/sup> (kurz: NPS) auf die Zufriedenheit von Kunden ist bewiesen. In diesem Leitfaden werden die Berechnungen Schritt f\u00fcr Schritt erl\u00e4utert und praktische Tipps zum Verbessern des Net Promoter Scores und dadurch ROI des CXM verraten:<\/p>\n<ul>\n<li>Vorteile und Gr\u00fcnde f\u00fcr die Verkn\u00fcpfung von ROI und NPS<\/li>\n<li>Notwendige Schritte auf dem Weg zur ROI Berechnung<\/li>\n<li>Praktische Tipps zur Erh\u00f6hung vom ROI des CXM<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-both\" style=\"background-color:#02193c;color:#ffffff;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2>\u201eEine Investition wird erst durch ihre Rendite zu einer Investition.\u201c<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n<script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\n<section         class=\"block-customer-cases  no-margin padding-both\" style=\"background-color:#ecedef;color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">Weitere Leitf\u00e4den<\/h2>\t\t\t\t\t\t<div class=\"grid same-height-container customer-cases  slide-mobile\" style=\"grid-template-columns:1fr 1fr 1fr;\">\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"\/de\/ressourcen\/whitepaper\/touchpoint-cheat-sheet\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-touchpoint-cheat-sheet-de.jpg\" class=\"attachment-full size-full\" alt=\"preview touchpoint guide\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-touchpoint-cheat-sheet-de.jpg 1200w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-touchpoint-cheat-sheet-de-300x157.jpg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-touchpoint-cheat-sheet-de-1024x536.jpg 1024w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-touchpoint-cheat-sheet-de-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">Das ultimative Touchpoint-Cheat-Sheet<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">Erhalten Sie einen \u00dcberblick, wie Sie an strategischen Ber\u00fchrungspunkten aussagekr\u00e4ftige Erkenntnisse sammeln.\r\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/de\/ressourcen\/whitepaper\/touchpoint-cheat-sheet\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Zum Leitfaden<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"\/de\/ressourcen\/whitepaper\/mobile-apps-leitfaden\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-mobile-apps-cheat-sheet-de.jpg\" class=\"attachment-full size-full\" alt=\"vorschau mobile app cheat sheet\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-mobile-apps-cheat-sheet-de.jpg 1200w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-mobile-apps-cheat-sheet-de-300x157.jpg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-mobile-apps-cheat-sheet-de-1024x536.jpg 1024w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pager-linkedin-mobile-apps-cheat-sheet-de-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">Moile Apps Guide<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">Dieser Leitfaden vermittelt Ihnen alle wichtigen Grundlagen, um Ihre mobile App erfolgreich zu launchen.\r\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/de\/ressourcen\/whitepaper\/mobile-apps-leitfaden\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Zum Leitfaden<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"customer-case with-link\">\n\t\t\t\t\t\t<a href=\"\/de\/ressourcen\/whitepaper\/nps-cheat-sheet\" class=\"absolute-link\"><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pgaer-linkedin-nps-cheat-sheet-de.jpg\" class=\"attachment-full size-full\" alt=\"vorschau nps cheat sheet\" srcset=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pgaer-linkedin-nps-cheat-sheet-de.jpg 1200w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pgaer-linkedin-nps-cheat-sheet-de-300x157.jpg 300w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pgaer-linkedin-nps-cheat-sheet-de-1024x536.jpg 1024w, https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/zenloop-one-pgaer-linkedin-nps-cheat-sheet-de-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content\">\n\t\t\t\t\t\t\t<div class=\"same-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-headline\">Das ultimative NPS-Cheat-Sheet<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\">Was ist der Net Promoter Score, wie berechnet man ihn und was macht man anschlie\u00dfend mit den Daten?\r\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/de\/ressourcen\/whitepaper\/nps-cheat-sheet\" style=\"text-decoration:underline;margin-bottom:1rem;display:inline-block;margin-top:2.5rem\">Zum Leitfaden<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-spalten  no-margin padding-top\" style=\"background-image:url('');color:#02193c;\" id=\"\"\n>\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\n\t\t<div class=\"grid\" style=\"grid-template-columns:\t7fr 5fr\">\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<h2 class=\"demo-module__headline h2\">Steigern Sie den Erfolg Ihres Unternehmens mit zenloop<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 40px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/h2>\n<p><a class=\"button\" href=\"\/de\/demo-anfragen\">Kostenfreie Beratung vereinbaren<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1431\" src=\"https:\/\/www.zenloop.com\/de\/wp-content\/uploads\/2022\/03\/person_white_bg-e1647443728944.jpg\" alt=\"\" width=\"450\" height=\"364\" \/><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Wie mit dem NPS der Umsatz eines Unternehmens gesteigert werden kann<\/p>\n","protected":false},"author":2,"featured_media":5217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"two-col-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20,9],"tags":[17],"class_list":["post-1521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ressourcen","category-whitepaper","tag-leitfaden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Der ROI des CXM \u2013 ein praktischer Leitfaden<\/title>\n<meta name=\"description\" content=\"Lernen Sie alles \u00fcber die Verkn\u00fcpfung von ROI und NPS in diesem praktischen Cheat Sheet zum Customer Experience Management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/roi-cxm-cheat-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der ROI des CXM \u2013 ein praktisches Cheat Sheet\" \/>\n<meta property=\"og:description\" content=\"Lernen Sie alles \u00fcber die Verkn\u00fcpfung von ROI und NPS in diesem praktischen Cheat Sheet zum Customer Experience Management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zenloop.com\/de\/ressourcen\/whitepaper\/roi-cxm-cheat-sheet\/\" \/>\n<meta property=\"og:site_name\" content=\"zenloop\" 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